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Ford of India in hot water for Figo celebrity bondage ads

Apparently sensibilities in India, at least in the case of some Ford marketing partners, are downright lascivious at times. Case in point are a new series of print ads, presumably touting the vast cargo capacity of the Ford Figo hatchback, that involve more than a whiff of T&A, S&M and other sexy abbreviations.
In all seriousness, the advertising campaign is taking some major heat in the Indian press for being outrageously sexist. All three images - which seem to be produced by a graphic artist with some Heavy Metal work in his/her portfolio - show bound and gagged people stuffed into the Figo's boot. With a tagline reads, "Leave Your Worries Behind." one version features a peace-sign throwing Silvio Berlusconi holding hostage three buxom and barely clad women, all wearing ball gags with hands and feet bound. Charming. Another version shows Paris Hilton ­similarly kidnapping a trio of Kardashians, while a third (tame in terms of the clothing at least), has Michael Schumacher toting Sebastian Vettel, Fernando Alonso, and Lewis Hamilton.
Clearly in bad taste, at least, the Indian source also questions the timing of these risqué Ford ads, as the follow by days new anti-rape legislation passed by the Indian Parliament. Ford has responded in a statement, that it and its advertising partner (JWT India) "deeply regret" the ads, and claim that they "never should have happened."

Ford partnering with MIT, Stanford on autonomous vehicle research

Ask any car engineer what's the biggest variable in achieving fuel economy targets, and he'll tell you "the driver." If one human can't understand human driving behavior enough to be certain about an innocuous number like miles per gallon, how is an autonomous car supposed to figure out what hundreds of other drivers are going to do in the course of a day? Ford has enlisted the help of Stanford and the Massachusetts Institute of Technology to find out.
Starting with the automated Fusion Hybrid introduced in December, MIT will be developing algorithms that driverless cars can use to "predict actions of other vehicles and pedestrians" and objects within the three-dimensional map provided by its four LIDAR sensors.
The Stanford team will research how to extend the 'vision' of that LIDAR array beyond obstructions while driving, analogous to the way a driver uses the entire width of a lane to see what's ahead of a larger vehicle in front. Ford says it wants to "provide the vehicle with common sense" as part of its Blueprint for Mobility, preparing for an autonomous world from 2025 and beyond.

Ford's smartwatch apps let drivers unlock its EVs

In recent months, both Hyundai and Volvo have launched smartwatch apps, allowing car owners to control some of their vehicle's functions from the comfort of their wrist. Now Ford wants in on the action. In the latest update to its MyFord app, available on both iOS and Android Wear, the carmaker is letting drivers of select electric and plug-in hybrid models access information on their vehicle battery status (including the estimated range), enable the air-conditioning, lock and unlock the car and follow directions to where their car is parked. One particularly interesting feature is the addition of a personal driving score, which indicates how well you are driving by factoring in your average miles to the gallon, distance traveled and how efficiently you accelerate and slow down. The more green leaves you see on the display, the better you're driving. If you own a Ford C-Max Energi, Ford Focus Electric, or Ford Fusion Energi and either an Apple Watch or Android Wear smartwatch (or both), then download the app right away. This article by Matt Brian originally ran on Engadget, the definitive guide to this connected life. New Ford Smart Watch Apps Allow Electric Vehicle Owners to Check Status from their Wrist Smartwatch owners can now download an update for the MyFord® Mobile app in the Apple App Store and Google Play, which includes Android Wear and Apple Watch smartwatch applications The apps, developed by Ford engineers, allow users who drive Ford battery electric or plug-in hybrid vehicles to check their battery charge level, determine driving range before a trip and locate where their vehicle is parked, among many other offerings – all from their wrist MyFord Mobile watch apps specifically developed to fit the design of both round and rectangular watch faces DEARBORN, Mich., Sept. 16, 2015 – Drivers of Ford electric and plug-in hybrid vehicles can now access their battery charge status, unlock their doors and get a driving score from their last trip with the MyFord® Mobile application for smartwatches. "The app gives drivers the ability to quickly check important data like available range before leaving on a journey – without having to access the mobile application on their smartphone," said David Hatton, Ford manager, Connected Vehicles and Services.