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Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

eBay Find Of The Day: 1988 Saleen Ford Mustang General Tire 21R race car

Saleen may be making headlines these days for working on the Tesla Model S, but its history and bread-and-butter is all about the Ford Mustang. The rear-wheel-drive Dearborn pony cars singlehandedly put the company on the map in the '80s. Founder Steve Saleen was already a talented American racing driver when he started the venture, and like many auto industry businesses before him, Saleen went to the track to prove his vehicles' worth. Now, there's a chance to buy one of those early racers on eBay Motors.
Saleen Mustangs raced in the Sports Car Club of America Escort Endurance Championship - a series of multi-hour races meant to challenge man and machine. Ostensibly a showroom stock class, the cars had larger wheels, tuned suspensions and other upgrades that stretched the concept slightly. Saleen found major success though, taking the championship for its class in 1987 and winning the 24 Hours of Mosport consecutively from 1986 through 1988.
According to the seller, Saleen only built eight of these cars, and this one carries the #21R serial number. They all started life as new Mustangs from Ford dealers but were immediately stripped and prepped to go racing. Beyond obvious mods like a roll cage, they featured eight-inch wide wheels in front, an inch of additional track width, stiffer suspension bushings and much more.

Recharge Wrap-up: Custom Nissan Leaf video, Shell's Arctic oil plans

A video shows a customized Nissan Leaf. An owner in Japan slapped a pretty spiffy body kit on his EV, along with some Forgiato custom wheels and brakes. There's no telling what effects these modifications have on the car's aerodynamics or driving range, but it definitely gives the leaf a unique and sporty look. Check it out in the video above, and read more at Ecomento. Shell has big plans to drill for oil in the Arctic Ocean. With 13 percent of the world's undiscovered oil resting beneath those frigid waters, the company sees this new frontier as promising, despite the challenges involved in exploiting it. So far, Shell has spent $7 billion on Arctic operations without having extracted any oil yet. Of course, the idea of Arctic drilling has loads of opposition from concerned individual and organizations concerned with the environmental hazards of extracting oil in the icy north. Read in-depth about Shell's plans at Bloomberg. Ford has won the Altair Enlighten Award for its lightweight technology in the F-150. The award program honors automotive innovations in weight reduction. Ford was recognized for shaving 700 pounds off of the F-150 while improving performance and safety. "It's encouraging to see Ford implementing a holistic lightweighting strategy, which resulted in impressive weight savings that were incredibly significant to the judging panel," says Altair's Vice President of Global Automotive, Dave Mason. General Motors was the runner-up, with its weight savings in the Cadillac ATS and CTS. Read more at PitchEngine. The Diesel Technology Forum has outlined environmental improvements in heavy-duty vehicles at a rulemaking hearing in front of the EPA and NHTSA. Between 2010 and 2014, clean diesel technology reduced carbon emissions equal to that of 2.4 coal-fired power plants, and NOx emissions equal to 158 coal plants. New rules would help further improve the environmental performance of diesel engines. "Advances in diesel engine technology will continue to contribute to the overall efficiency gains of vehicles under this proposed rule," says Diesel Technology Forum Executive Director Allen Schaeffer. "As a result we expect diesel technology to remain the primary power-plant for commercial trucks into the foreseeable future." Read more in the press release below. Clean Diesel Power Key Part of Achieving Future Truck Efficiency Gains, EPA Officials Told -- Diesel Technology Forum CHICAGO, Aug.