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Major automakers urge Trump not to freeze fuel economy targets

WASHINGTON — Major automakers are telling the Trump administration they want to reach an agreement with California to avoid a legal battle over fuel efficiency standards, and they support continued increases in mileage standards through 2025. "We support standards that increase year over year that also are consistent with marketplace realities," Mitch Bainwol, chief executive of the Alliance of Automobile Manufacturers, a trade group representing major automakers, will tell a U.S. House of Representatives panel on Tuesday, according to written testimony released on Monday. The Trump administration is weighing how to revise fuel economy standards through at least the 2025 model year, and one option is to propose freezing the standards through 2026, effectively allowing automakers to delay investments in technology to cut greenhouse gas emissions from burning petroleum. The National Highway Traffic Safety Administration has not formally submitted its joint proposal with the Environmental Protection Agency to the White House Office of Management and Budget for review. Even so, last week, California and 16 other states sued to challenge the Trump administration's decision to revise U.S. vehicle rules. Auto industry executives have held meetings with the Trump administration for months and have urged the administration to try to reach a deal with California even as they support slowing the pace of reduction in carbon dioxide emissions that the Obama administration rules outlined. One automaker official said part of the message to President Donald Trump at a meeting on Friday will be to consider California like a foreign trade deal that needs to be renegotiated. Automakers want to urge him to get automakers a "better deal" — as opposed to potentially years of litigation between major states and federal regulators. On Friday, Trump is set to meet with the chief executives of General Motors, Ford, Fiat Chrysler and the top U.S. executives of at least five other major automakers, including Toyota, Volkswagen AG and Daimler AG, to talk about revisions to the vehicle rules. Senior EPA and Transportation Department officials will also attend. Environmental groups are eager to keep the rules in place, saying they will save consumers billions in fuel costs. A coalition of groups plans to stage a protest outside Ford's headquarters in Michigan.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Ford Mustang is the world's best-selling sports car

The Ford Mustang is unquestionably a performance icon in the US, but now the venerable pony car can tout being among the world's favorites, too. According to the latest global data by IHS Automotive, the 'Stang is the world's best-selling sports car through the first half of 2015, with 76,124 registrations. That's a 56-percent increase for the Mustang over 2014's numbers. Making the title slightly more impressive is that this honor comes before the right-hand drive variants go on sale. The first shipments of those don't arrive until at least November. However, a line is already forming. According to Ford, there are nearly 2,000 Mustang pre-orders in the UK, almost 3,000 in Australia, and 400 in New Zealand. The popular model is also launching in South Africa, Japan, and a few other right-hand-drive countries. The Mustang's introduction is also going quite well in China, but the car is of course still most popular here in the US. Through August, deliveries are up 53.1 percent with 86,769 examples going to dealers. The 'Stang is beating its arch rival Chevrolet Camaro in sales, but given the Chevy's age that fight isn't too fair. When production of the sixth generation Camaro gets up to speed, the battle should get really interesting. Related Video: Ford Mustang: World's Best-Selling Sports Car in Early 2015; Production Begins on Right-Hand-Drive Model - Mustang is the world's best-selling sports car in the first half of 2015, according to IHS Automotive global registration data - Global Mustang momentum continues to build as production of the right-hand-drive model officially kicks off at Flat Rock Assembly Plant - 2015 marks first year Mustang is available to customers around the world in more than 100 markets and the first time a right-hand-drive model will be widely available DEARBORN, Mich., Sept. 8, 2015 – Customers around the world have made Ford Mustang the best-selling sports car on the globe during the first half of the year, according to global IHS Automotive registration data. During the first six months of 2015, customers globally registered 76,124 vehicles – a 56 percent increase versus the same period last year. "Initial global response to the Mustang has been strong, and we are only in second gear," said Stephen Odell, executive vice president, Global Marketing, Sales and Service.