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Ford Focus Electric gets $6,000 price drop, now starts at $29,995

In early 2013, the Nissan Leaf shed a massive $6,500 from its $35,200 base price to offer a new starting price of $28,800. Since then, we have seen numerous other plug-in vehicles get smaller price tags, from the Honda Fit EV (lower lease price) to the Chevrolet Volt (around $5,000 lower) to the Mitsubishi i (a $6,130 drop). Last year, Ford lowered the $39,200 price of the Focus Electric by around $4,000, but that hasn't been enough to get the Ford EV to really compete, saleswise, with other plug-in vehicles on the market. But wait, as they say, there's more. This past weekend, Ford lopped another $6,000 from the price of both the 2014 model year Focus EVs currently on dealer lots as well as the redesigned 2015 models that are now rolling out (they're basically the same car, minus some appearance changes). Ford spokesman Aaron Miller confirmed to AutoblogGreen that the Focus EV will now start at $29,995 and said that reducing the price should make the Blue Oval's only pure EV competitive. "We hope by reducing the price we're giving consumers another reason to consider it," he said. Through the end of September 2014, Ford has sold just 1,534 Focus EVs in the US (the model sold 1,335 in the first nine months of 2013). For comparison's sake, the Nissan Leaf starts at $29,010 and sells around 3,000 units a month in the US. Miller notes that the Focus EV has been selling the best on the West Coast, and is also doing well on the East Coast. After that, he said Atlanta and the Great Lakes area also see decent sales of model's admittedly small pie. We can only assume that offering the EV for under $30,000 will make that pie somewhat bigger.

Ford creates F-150 Sandcat to promote Halo 5: Guardians

Halo 5: Guardians is about to hit Xbox One, and Ford is celebrating with the reveal of this one-off F-150. Built by the Blue Oval specialists at Galpin Auto Sports, the Ford F-150 Halo Sandcat is designed for deployment by the United Nations Space Command. It's based on a 2015 Ford F-150 Lariat SuperCrew 4x4 with the 3.5-liter EcoBoost V6 and FX4 off-road package. It's then upgraded with a Baja XTR package from Addictive Desert Designs, complete with FOX Racing shocks, Deaver leaf springs, a Currie floating rear axle, 17-inch wheels, and upgraded fenders, side steps, and chase rack. It's all capped by a custom Halo-themed body wrap, and fitted with an Xbox One hooked up to displays in the back of the headrests. Fans will be able to check it out at the LA Convention Center during the E3 video game show, and dream of driving it on some far-off planet to combat whatever space monsters the Master Chief has been assigned to eradicate. Jun 12, 2015 | LOS ANGELES Ford F-150 Halo Sandcat Lands at E3 to Promote Halo 5: Guardians for Xbox One Ford, Xbox, 343 Industries and Galpin Auto Sports are celebrating the release of Halo 5: Guardians for Xbox One with a special version of the 2015 Ford F-150 that is so awesome, it could have been designed by the Master Chief himself. The Ford F-150 Halo Sandcat is a one-of-a-kind vehicle inspired by Halo's United Nations Space Command vehicle design. It will be on display at E3 2015. Based on the all-new Ford F-150, the toughest, smartest, most capable F-150 ever, F-150 Halo Sandcat is special enough to have been officially designated the M552 codename by the United Nations Space Command – closely matching F-150's official Ford codename, P552. The F-150 Halo Sandcat started as a 2015 Ford F-150 Lariat SuperCrew 4x4 with 3.5-liter EcoBoost® engine and FX4 off-road package. To turn the truck into the Sandcat, Galpin Auto Sports added an arsenal of modifications to give it a United Nations Space Command militaristic style that Halo fans will instantly recognize. The F-150 Halo Sandcat starts with Addictive Desert Designs' Baja XTR off-road conversion kit, which includes custom FOX Racing shocks, Deaver leaf springs, a Currie full floater rear axle, ADD fenders, side steps, a chase rack and 17-inch wheels with off-road tires to go along with a full custom Halo body wrap. Inside, there's an Xbox One custom gaming system with displays mounted in the rear head restraints.

Is it time for American carmakers to give up on dual-clutch transmissions? [w/poll]

Last week, in the midst of Detroit's first days seeking relief in Chapter 9 of the bankruptcy code, Automotive News contributor Larry P. Vellequette penned an editorial suggesting that American car companies raise the white flag on dual clutch transmissions and give up on trying to persuade Americans to buy cars fitted with them. Why? Because, Vellequette says, like CVT transmissions, they "just don't sound right or feel right to American drivers." (Note: In the article, it's not clear if Vellequette is arguing against wet-clutch and dry-clutch DCTs or just dry-clutch DCTs, which is what Ford and Chrysler use.) The article goes on to state that Ford and Chrysler have experimented with DCTs and that both consumers and the automotive press haven't exactly given them glowing reviews, despite their quicker shifts and increased fuel efficiency potential compared to torque-converter automatic transmissions.
Autoblog staffers who weighed in on the relevance of DCTs in American cars generally disagreed with the blanket nature of Vellequette's statement that they don't sound or feel right, but admit that their lack of refinement compared to traditional automatics can be an issue for consumers. That's particularly true in workaday cars like the Ford Focus and Dodge Dart, both of which have come in for criticism in reviews and owner surveys. From where we sit, the higher-performance orientation of such transmissions doesn't always meld as well with the marching orders of everyday commuters (particularly if drivers haven't been educated as to the transmission's benefits and tradeoffs), and in models not fitted with paddle shifters, it's particularly hard for drivers to use a DCT to its best advantage.
Finally, we also note that DCT tuning is very much an evolving science. For instance, Autoblog editors who objected to dual-clutch tuning in the Dart have more recently found the technology agreeable in the Fiat 500L. Practice makes perfect - or at least more acceptable.