1994 Ford Explorer Sport 4 X 4 on 2040-cars

Auto blog

Ford Fusion and Fusion Hybrid nab five-star ratings from NHTSA

Ford's Fusion and Fusion Hybrid have both received the highest five-star overall safety rating from the National Highway Traffic Safety Administration. The rating is a big upgrade for the Fusion, which was completely redesigned for 2013. The previous model fell one star short of the top rating, after scoring only three stars in the frontal crash test and four stars in the side crash test and rollover evaluations. The 2013 Fusion received four stars in side crash and rollover testing and a full five stars in the front crash test.
Test results for the 2013 Fusion and Fusion Hybrid were greatly improved at least in part due to Ford's Personal Safety System. The system utilizes smarter sensors to gather crash data and tailor the car's restraint systems to the occupants. Seatbelt usage and seat position are taken into account to ensure airbags deploy with less pressure for smaller drivers, more for larger drivers.
The 2013 Fusion twins also received the Insurance Institute for Highway Safety Top Safety Pick+ designation. Read the official press release below.

Self-driving cars' problem (besides making them work): Too many players, not enough profit

For an detailed, interactive graphic about the many players in autonomous cars, click here. FRANKFURT/DETROIT — BMW and Daimler, the world's top luxury carmakers, have announced alliances with suppliers, talking up the virtues of having a bigger pool of engineers to develop a self-driving car. But another motive behind these deals, executives and industry experts told Reuters, is a concern that robocars may not live up to the profit expectations that drove an initial investment rush. Carmakers are increasingly looking to forego outright ownership of future autonomous driving systems in favor of spreading the investment burden and risk. The trend represents a clear shift in strategy from little more than a year ago when most automakers were pursuing standalone strategies focused on tackling the engineering challenge of developing a self-driving car, rather than on the business case. "Although it is a substantial market, it may not be worth the scale of investments currently being sunk into it," said a board member at one of the German carmakers, who declined to be identified because the matter is confidential. Dozens of companies — including carmakers and tech firms like Google and Uber — are vying for a market which, according to consulting firm Frost & Sullivan, will only make up about 10 to 15 percent of vehicles in Europe by 2030. There are sure to be losers. "It's impossible for me to believe there will be 50 successful autonomous vehicle software producers," said John Hoffecker, global vice chairman of Michigan-based consulting firm AlixPartners. In July last year, BMW became the first major carmaker to abandon its solo development of self-driving cars in favor of teaming up with chipmaker Intel and camera and software manufacturer Mobileye to build a platform for autonomous cars technology by 2021. The decision followed a trip by senior executives to visit startups and suppliers to gauge BMW's competitive position. "Sitting at other companies, one rattles off the technological challenges and safety aspects, and you come to realize that many of us are swimming in the same sludge," Klaus Buettner, BMW's vice president autonomous driving projects, told Reuters. "Everybody is investing billions.

Ford to add 5,000 US jobs plus 3 plants and 23 vehicles globally

16 of the 23 new launches will be for the North American market.
2014 is shaping up to be a big year for Ford Motor Company, as it's announced an onslaught of 23 new global product launches which will help create 5,000 new jobs in the US. As part of the new product push, three more manufacturing plants will be opened.