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Auto blog
How did Ford keep the GT a secret before Detroit?
Mon, Feb 2 2015True secrecy is a rarity in the automotive industry. Sure, companies try to keep their future projects under wraps all of the time, but usually a spy shot or blurry development photo leaks out. The complete lack of any hard details before its unveiling likely helped make the Ford GT one of the biggest stars of the 2015 Detroit Auto Show. Not only was it the favorite of Autoblog's editors, but the supercar scored a prestigious EyesOn Design Award, too. Rumors about the vehicle had circulated for weeks before the show, but no one really knew much about the GT until it rolled onto the stage for Ford's press conference in Joe Louis Arena. Amazingly, the Blue Oval kept things mostly a secret during the car's 14- month gestation period prior to its debut. According to Automotive News, the GT project began in late 2013 by a skunk works team, including six designers, that guided the supercar along from birth until the unveiling. Ford kept things clandestine by locking the vehicle in a basement storage room, and only the group members got a key to the lock. Much of the development was also done at night to further keep the secret, but occasionally the prototype was hauled outside on weekends to check it out in natural light. Because of the speed in getting the development done and for even more stealth, the designers didn't get input from the Blue Oval's other styling teams around the world. But that was somewhat of a double-edged sword. "You don't actually get to bounce opinions off people," Ford design boss Moray Callum said to Automotive News. "We were on tenterhooks ourselves until the first people saw it." Even now, there are still mysteries surrounding the GT. There's still no official word on the supercar's power; just that it's over 600 horsepower. There are also the persistent rumors going back months that the Blue Oval plans to take the GT racing to celebrate the 50th anniversary of automaker's Le Mans victory. Although, maybe this time the secrecy wasn't so good because we might have got a glimpse of the racer, recently. Related Video:
KBB 2013 Brand Image Awards has some obvious and oddball winners
Sat, 30 Mar 2013The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.
Chinese market Ford Taurus will be unveiled at Shanghai Motor Show
Fri, Apr 10 2015A new Ford Taurus is on the way, at least for some markets. As part of a huge unveiling of seven models for the Asia Pacific market at the Shanghai Motor Show, Ford is announcing the debut of the company's next-gen large sedan on April 18 just before the event in China begins. Unfortunately, the Taurus that we see in Shanghai might not signal too much about the future version in the US. Ford spokesperson Monique Brentley tells Autoblog that this debut is specifically for the Chinese market, and the Blue Oval isn't saying whether any of this updated look will come across the Pacific. We got a tiny preview of the new Taurus earlier this year when one was spotted wearing heavy camouflage while testing in China. That one retained the sedan's hexagonal grille but added more horizontal chrome slats. It also featured reshaped headlights and a broad, lower air dam. Previous reports have indicated the next-gen model might be built around a stretched and widened version of the Fusion platform, and a major goal during development was shedding as many pounds as possible. With little time before the official unveiling, it won't be long until we'll know much of this for sure. Related Video: NEW FORD TAURUS, FORD GT TO LEAD FORD LINEUP AT AUTO CHINA 2015 Ford to unveil seven new vehicles for Asia Pacific at Auto Shanghai 2015, underscoring its commitment to expanding world-class showrooms across the region New Ford Taurus will bring the historic nameplate to China for the first time with sophisticated design, roomy space and advanced technology Ford GT supercar will lead Ford Performance lineup in Asia Pacific debut; Focus RS, Focus ST and Fiesta ST highlight Ford's passion for performance innovation in all forms Full range of Ford vehicles for China and exciting interactive displays will greet visitors to Ford's display SHANGHAI, China, April 2, 2015 – Taking another bold step to fulfill its promise of introducing 15 new vehicles to China by 2015, Ford will unveil the new Ford Taurus at Auto Shanghai 2015, with a special pre-show event on April 18. Ford's new flagship sedan for China will take the stage at the auto show, along with six other new vehicles making their debuts in Asia Pacific. "We are looking forward to taking the wraps off seven new vehicles for our customers in China and continuing our delivery of great products and innovative technologies," said John Lawler, chairman and CEO, Ford China.