2007 Ford Explorer Sport Trac Xlt 2wd V6 on 2040-cars

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How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."

Ford decides C-Max shoppers not interested in fuel economy

If you say a car – the Ford C-Max Hybrid, for example – is "fun to drive," can anyone really come up with some empirical evidence against your claim? What about calling it "versatile"? We wonder if Ford has been thinking along these lines when it talks about the green little hatch. Ford is refocusing its sales strategy for the C-Max Hybrid after the model took a sales hit on both sides of the Atlantic recently, Automotive News reports. That sales dropoff may stem from the fact that Ford has had to revise its fuel-economy figures downward for the C-Max twice since last year, most recently in June. That made the company's once-proud fuel-economy comparisons with the Toyota Prius kind of pointless. Ford is going a different route, calling the model versatile (which, to be fair it was also doing a year ago), technologically advanced and fun to drive. Since the C-Max has about 50 more horsepower than the Prius, that last part may be true. Ford representatives didn't immediately respond to a request for comment from AutoblogGreen about the mpg-mention-free advertising direction, but we will update this post if we hear back. Sales of the C-Max Hybrid have suffered in the US. Through September, Ford sold 15,245 C-Max Hybrids, down 36 percent from last year. We shall see if a new focus away from the car's lowered mpg numbers helps. At least Ford can be pleased with sales of the C-Max Energi Plug-in Hybrid, which are up 51 percent compared to 2013.

2017 Ford GT spied in the raw

The Ford GT supercar is finally going outside to play, and it has been captured for the first time prowling the streets near Ford's compound in Dearborn, MI. Due in late 2016, the GT has been one of Ford's most closely guarded projects and was developed under a veil of secrecy. The prototype revealed at the Detroit Auto Show stunned enthusiasts, and these shots illustrate that it's making the leap to production reality. As our spy shooter wryly notes, the mule captured in these photographs looks like a Mad Max prop. It's colorless, is missing key body parts – note the ringless taillights and lack of a rear bumper or diffuser. It also looks to be even lower to the ground than the concept from the Detroit show. It appears to have different mirrors and windshield wipers. The lack of some body panels also calls out the exhaust pipes, which look like tail guns in these shots. Otherwise, this test car looks just like the auto show star, and sans paint it manages to appear even more sinister. Though these spy shots indicate the GT is on track for production, Ford has been pretty up front about what the car will be when it arrives in showrooms. We know it will have a twin-turbo EcoBoost V6 paired with a seven-speed dual-clutch gearbox. It will make extensive use of carbon fiber and feature a driver-oriented, contemporary-styled interior. Canadian company Multimatic will build the GT. The Le Mans-inspired supercar is the standard-bearer for Ford's renewed performance push. The automaker plans to roll out at least 12 sporting cars by 2020 as it looks to lure new buyers to its fold. Ford also using developments from these high-end cars to improve its lineup, and will it spread aerodynamics and materials technologies across its portfolio. "It's another proof point about how serious we are in developing innovation through performance," Ford product chief Raj Nair has said. Related Video: Featured Gallery 2017 Ford GT Spy Photos View 25 Photos Related Gallery Ford GT Concept: Detroit 2015 View 45 Photos Image Credit: Chris Doane Automotive Motorsports Ford Coupe Performance Supercars