2008 Ford Expedition 4x4 Limited on 2040-cars

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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Watch a drone try to land in back of a moving 2015 Ford F-150 at night

Automotive stunts don't always have to make sense; they just have to look cool. Does it really prove anything about the bed lighting in the 2015 Ford F-150 to attempt to land a drone back there while driving at night? Probably not, but Ford Canada wants to find out anyway, because the trick looks good on film. Chris Bacik is an expert at flying drones and even builds his own to use for his aerial cinematography company. As Ford Canada's very serious narrator intones, the question now is whether he can use those piloting skills to land on a moving F-150 in the dark. To make things even harder, the night of the stunt is quite windy. Even if the video demonstrates little about the truck's capabilities, it's fun to see if Bacik can do accomplish the feat. Related Video:

Weekly Recap For 6.24.16 | Autoblog Minute

Leaked photos of the 2017 Porsche Panamera, and spy shots of the Jeep Wrangler and Ford Fiesta ST. Senior Producer Chris McGraw reports on this edition of Autoblog Minute. Ford Jeep Porsche Autoblog Minute Videos Original Video ford fiesta st fiesta st