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Mark LaNeve named head of Ford US sales and marketing

Ford continues to rework the positions of its top marketing executives as Jim Farley moves to take over the Blue Oval in Europe and Stephen Odell becomes head of global sales. The latest shift brings Mark LaNeve in as the new vice president of US marketing, sales, service and dealer relations, effective February 1. LaNeve replaces John Felice, who is retiring. Felice was with the automaker for the last 30 years and held his most recent job since November of 2013. In addition to coordinating marketing and sales, LaNeve's other duty is to build "innovative new digital communications and transforming the retail experience for customers," according to the automaker's press release announcing the change. He reports to both Odell and Joe Hinrichs, Ford's boss of the Americas. LaNeve has a long history in the auto industry. He spent a portion of his early career with Cadillac but eventually was hired as the CEO of Volvo Cars North America. He also headed up US marketing at General Motors for several years in the 2000s. Since 2012, LaNeve has been the chief operating officer at Global Ford Team, which is responsible for the company's worldwide advertising. There's an interesting challenge ahead of LaNeve in leading the Blue Oval's US marketing and sales in 2015. Ford was the bestselling auto brand here in 2014 but overall sales fell about 1.1 percent. According to Automotive News, the company's market share dropped to 14.9 percent, a one-percent reduction and the lowest level since 2008. Read below for the automaker's official announcement of LaNeve's new job. JOHN FELICE RETIRING AFTER 30 YEARS; FORD NAMES MARK LANEVE TO LEAD U.S. MARKETING, SALES AND SERVICE TEAM John Felice is retiring as vice president, U.S. Marketing, Sales and Service, after 30 years of service Mark LaNeve, named vice president, U.S. Marketing, Sales and Service and elected a Ford Motor Company officer; former chief operating officer at Global Team Ford brings nearly three decades of automotive marketing and sales experience to Ford Ford Motor Company [NYSE: F] announced today changes in its senior leadership team as it continues to deliver and accelerate the company's One Ford plan while driving for product excellence and innovation. John Felice, vice president, U.S. Marketing, Sales and Service, has elected to retire after 30 years at Ford, effective Feb. 1, 2015.

2015 will be the biggest year ever for cars at CES

Like the SEMA Show, major automakers are paying increasing attention to the CES, with 2015 expected to be one of the most auto focused yet. Ford, Volkswagen, Toyota, General Motors, Hyundai, Mazda, Audi, BMW and Fiat Chrysler Automobiles will all be in attendance when CES 2015 kicks off next week, taking up a record-breaking 165,000 square feet of space at the Las Vegas Convention Center. "We've come a long way from a single car on a carpet," Ford's Alan Hall told Bloomberg. Unlike SEMA, or a more traditional auto show, like the upcoming festivities in Detroit, CES doesn't necessarily focus on entire cars or the way they perform, but on the way our technology will interact with vehicles, and in how those vehicles will deliver information to drivers. "CES has become a major launch point for a lot of the big automakers," IHS tech analyst Mark Boyadjis told Bloomberg. "CES is a way for them to get on a global stage for technology." As for what kind of wares automakers will trot out in Las Vegas, we already know that BMW will show off an autonomous i3 electric car that can navigate its way through a multistory car park and can be hailed via a smartwatch app. According to Bloomberg, Hyundai will show off its own smartwatch app for the Genesis sedan, while Audi and Mercedes-Benz will show off autonomous vehicles next week. Automakers won't be the only companies looking to capitalize on CES. Tech firms, like chipmaker Nvidia, are becoming increasingly involved in the automotive game and will be in town showing their wares off to OEMs. "Two years ago, our booth would have been filled with PCs and people playing video games," Danny Shapiro, Nvidia's senior director for automotive business, told Bloomberg. "This year we made a strategic decision to shift the focus of the booth on automotive and de-prioritize some of the other things." Needless to say, you can expect to see a lot of news out of Las Vegas come next week. Stay tuned. News Source: BloombergImage Credit: Julie Jacobson / AP CES Audi BMW Chrysler Fiat Ford GM Hyundai Mazda Toyota Volkswagen Technology CES 2015

Entertainment Weekly gets a peek into the 'Ford vs. Ferrari' film

The 20th Century Fox film "Ford v Ferrari" is scheduled to open Nov. 15. The movie tells a story enthusiasts can't get tired of, and that Ford has turned into two profitable automotive revivals: the double-cross that led to the no-expense-spared revenge that spawned the Ford GT40 and four successive victories at Le Mans. Entertainment Weekly spoke to the primary actors in the piece and got shots from the set. Matt Damon plays Carroll Shelby, the man Ford recruited to run the GT40 program after the race car performed poorly in its first year of international racing in 1964. Christian Bale plays Ken Miles, an English version of Shelby who could build and drive winning cars. Miles was so good that when racing one of his "Miles Specials," a Cooper-Porsche he improved and drove for California Porsche dealer Johnny von Neumann, he beat the factory Porsches so often that the Stuttgart automaker took Miles' car away. The movie focuses on the first year of the GT40's winning run, in 1966 after the car had become the GT40 MkII. Bale calls the story a "David vs. Goliath vs. Goliath" battle, because Shelby and Miles had to fight Ford as well as Ferrari. "It's these two friends figuring out how do you deal with these a–holes in suits who know nothing about racing," he said. And even though the cars won the fight on track, the two men didn't always win the fights with their paymasters. The three-way finish Ford staged at the end of the race cheated Miles of victory. Miles had been laps ahead of the second-place GT40 driven by Bruce McLaren at the time, but slowed down to let the car catch up. After the three-abreast finish, race organizers said McLaren's car started the race behind Miles, and by finishing with Miles had covered 60 feet more than Miles during the race. They declared McLaren and Chris Amon the winners. The story of how they got to that point — which director James Mangold called "Butch and Sundance in the world of racing" — promises more twists and turns than the Le Mans circuit, and some open flame; video on YouTube shows Damon-as-Shelby being set on fire in one scene. We admit to a bit of concern when Mangold says, "This is much more of a relationship movie and less a historical document." Yet it sounds like he's done his best to get the racing right, so all won't be lost no matter what. Head over to EW to check out the full story and more photos.