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Recharge Wrap-up: Daimler spending big for fuel cells, Ford Go!Drive experiment advances

Ford's Go!Drive experiment is entering its beta phase in London. The project, which is one of the automaker's global smart mobility experiments, uses a mobile app for on-demand carsharing of Ford Focus Electric and Ford Fiesta vehicles. The beta phase involves increasing the number of available vehicles from 20 to 50, and collecting new data from users. The program offers one-way rentals and guaranteed parking, with no membership fees and a cost of 26 cents per minute. Ford hopes to get 2,000 drivers involved in the program. Read more at Green Car Congress. Daimler will invest billions of dollars to upgrade the Mercedes-Benz Unterturkheim plant over the next few years. This year alone, it plans to spend $1.06 billion. The company expects cost savings "in the range of hundreds of millions of euros until 2020," while maintaining its workforce of 18,700 employees and adding 150 vocational training positions. The upgrades will allow the plant to become a center for building more efficient engines, hybrid powertrains and fuel cell systems. "Alternative drive systems are an important element of our future mobility," says Mercedes-Benz's Markus Schafer. "Their share of automotive production is set to steadily rise over the next few years, complementing our highly efficient engines within the portfolio. This is what we have laid the groundwork for today." Read more at Reuters, or in the press release below. The Department of Energy is providing $20 million in funding for the development of more efficient high speed industrial motors and drives. Ditching old motors and gearboxes for ones that use integrated power electronics could help decrease the energy consumption of the industrial sector, which currently uses more than 25 percent of the electricity generated in the US. The projects being funded will reduce losses and decrease the size of drive systems used in industries like petroleum refining and natural gas, which could affect the lifecycle efficiency of transportation fuels. Read more at Energy.gov.

Ford and OMS bring military ride-and-drive program to Hockenheimring

This post is appearing on Autoblog Military, Autoblog's sub-site dedicated to the vehicles, aircraft and ships of the world's armed forces. It kind of goes without saying, but joining the military means you won't be enjoying quite as much leisure time as members of the civilian world. That said, when a chance to let your hair down does come along, servicemembers usually enjoy some very unique opportunities... like driving a new Ford Mustang and F-150 around Germany's Hockenheimring. Ford and the Overseas Military Sales Corporation, the on-base retailer for the Blue Oval and the same outfit that worked out a raffle program for servicemembers to purchase the limited-edition 50th Anniversary Mustang, put together the ride-and-drive program at Germany's second most famous circuit. The OMS allows military men and women to purchase vehicles for both on-base use and for pickup when they arrive back in the United States. "The Ford Driving Freedom ride-and-drive event is designed to introduce the new 2015 Ford Mustang and F-150 to military personnel who are stationed on US bases across Europe," Ford fleet sales manager Doug Walczak said in the attached statement. "It's the first time such an event has been held overseas." According to Ford, over 300 servicemen and women applied to take part in this pilot program, which was more than double what Ford and OMS had room for. With such an impressive response rate, it's no surprise that similar events could come to other US bases. Scroll down for the official press release from Ford. U.S. Military Personnel Take Ford Mustang, F-150 for a Ride at Hockenheimring Racetrack · Ford and the Overseas Military Sales Corporation host first-ever Ford Driving Freedom ride-and-drive event for U.S. military personnel stationed on bases across Europe · U.S. military personnel got the unique opportunity to drive the Ford F-150 and Ford Mustang on Hockenheimring racetrack in Germany · Ford has worked with Overseas Military Sales Corporation since 1995 to offer Ford and Lincoln vehicles for sale throughout the Americas, as well as in Europe, the Middle East and Asia, as well as on select Navy ships HOCKENHEIMRING, Germany, June 9, 2015 – Members of the U.S. military got the unique opportunity to take a test drive of the Ford F-150 and Mustangtoday at Germany's famed Hockenheimring racetrack.

Ford Focus ST, Fiesta ST buyers to get free Octane Academy driving school

The Ford Focus ST and Fiesta ST have created plenty of excitement in the sport compact segment, and Ford is looking to make sure that owners are driving and enjoying their cars to the best of their abilities. As an added bonus for buying one of these sporty hatchbacks, Ford will provide a complimentary ST Octane Academy session to be held at the Miller Motorsports Park in Utah.
Attendees will be responsible for travel and lodging, but Ford will provide the driving school free of charge. Included in this two-day trip, ST owners will get class instruction and driving instruction in prepped Focus ST and Fiesta ST models on the track and autocross course. Some karting action will also be involved as will a tour of Ken Block's Hoonigan Racing headquarters located nearby. If this doesn't sound like enough fun, there is also an optional day of activities that includes some more track time in a Mustang GT and off-road instruction in an F-150 SVT Raptor.
Ford told us that those who have already purchased a Focus ST or Fiesta ST will still be able to attend the performance driving school, but the press release, which is posted below, makes it sound like it applies to original owners only. Ford has yet to announce its schedule for the ST Octane Academy or prices for additional activities or guests.