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Ford only automaker to make 2012 Buzz Rankings, Toyota most improved

Ford landed itself a spot among the top 10 brands in the 2012 Buzz Rankings. The annual index scores 1,100 brands in 41 categories to determine which nameplates had the most positive buzz throughout the year.
For the third year in a row, Subway took the top honors overall with a score of 40.3, and Ford was the only automaker to break into the top 25 by earning a sixth-place finish overall. The manufacturer earned a score of 32.1 points, which was enough to push it up one spot from the 2011 Buzz Rankings. Honda managed 21.2 points overall, which is still well behind 25th-place Kohl's at 26.5 points. Toyota, Volkswagen and BMW all round out the top five automakers.
The 2012 Buzz Rankings also keep track of which brands improved the most over the past year, and this year, Toyota was the manufacturer with the largest leap forward. The Japanese automaker jumped from just 14 points in 2011 to 20.5 in 2012. Chrysler, Kia, Dodge and Volkswagen all saw sizable steps forward as well. Be sure to head over to the Brand Index site for more information.

We test the 2016 Ford F-150 Pro Trailer Backup Assist

There are some automotive tasks that are more or less impossible the first time you attempt them, no matter your skill level. Remember the first time you had to back a trailer into position? Yeah, you'd have more luck disarming a nuclear bomb than getting the trailer where you're aiming. Ford is preparing to debut a technology that takes the mystery out of reversing a trailer, with the new Pro Trailer Backup Assist. Available on the entire 2016 F-150 range, the system essentially allows owners to drive their trailers by way of a dash-mounted knob. Turn the knob and the steering wheel automagically turns to the correct angle, leading the trailer in the desired direction. The steering wheel twirls about as needed, although drivers still have direct control of the accelerator and brake pedals, much as they do with Ford's Enhanced Active Park Assist system. Ford has spent eight years developing the system, the company's engineers told us. Drivers will need to measure their trailers a certain way and fit the checked reference sticker you can see in the gallery, although once a measurement is stored in the system, it can easily be recalled using the display in the instrument cluster. The system can stow the measurements for 10 trailers, and can accommodate tow-behinds up to 33 feet long. As of right now, though, the PTBA can't work with gooseneck trailers or fifth-wheels, although we're betting Ford is hard at work to accommodate those more substantial setups. "Pro Trailer Backup Assist is a smart solution to save time and increase productivity for our customers," Doug Scott, Ford Truck's marketing manager, said in the attached statement. "Instead of struggling to back up their trailer, they can spend more time on the job or enjoying the lake." We took part in a hands-on demo of the new system off the Detroit River, near Grosse Ile, MI. Full disclosure, we didn't back the trailer into the water, (your author had no interest in potentially damaging the roughly $50,000 boat/trailer Ford brought in for the test). We did, however, conduct a brief test in the safe confines of a nearby parking lot. Our immediate impression of this technology is that it will be a boon to novices or first-time towers, a group of which your author is a member. It takes the mystery out of backing up a trailer, and while there's still a learning curve involved, it's significantly easier than doing things the old-fashioned way.

24 Hours of Le Mans live update part one

We tasked surfing journalist Rory Parker to watch this year's live stream of the 2016 24 Hours of Le Mans. What follows is an experiment to experience the world's greatest endurance race from the perspective of a motorsports novice with a profanity-laden stream-of-consciousness writing style. Parker lives in Hawaii and spends far more time spearfishing than behind the wheel of a car. Jump ahead to Part Two here, and Part Three here. Big Money and billionaire hobbyists and rockets on wheels. Jets belching French color smoke overhead. Balance of power fuckery. Plenty of water on the ground this morning. Absurdly expensive motorcars lined up in the pissing rain. Fast twitch lunatics behind the wheel. Chomping at the bit. Let's go let's go let's go! Race hasn't even started, Ford #67 maybe dealing with clutch issues. Karma? That beautiful bastard Brad Pitt's out on the track, waving the tricolor flag. It's a standing start in "Noah's Ark" weather and the 2016 24 hours of Le Mans is go! First lap takes place behind the safety car, finished in a record setting 8 minutes 27 seconds. Wrong kind of record maybe, but this is the first time I've set my mind to watching the whole damn race. Feel like I'm part of history. 3:00 AM on Kauai, a little too early for life. Sucking down coffee like a maniac. Don't fall back asleep. Got my hands on four hours of rest, how much more can I need? Better be enough for the next twenty four hours. Gonna get kinda punchy toward the end. Jason Statham on the scene. Four feet of solid muscle, non-existent hairline. Lovely wife peanut gallery sitting next to me calls him the "best race car drive in the world." Not sure if she's serious. Toss up, could go either way. Statham's a funny guy. Heir to the Bruce Willis comedy action crown. Really good in the movie where the fat comedy lady plays a spy. Ford's on the road. Problems with gearbox pressure, apparently. Nearing a half hour in and the safety car is still on the track. Hellish amounts of water on the ground, in the air. Visibility is garbage. Getting better. Twitter wags, "Not with a bang but a whimper." Just building suspense. Mother Nature felt like killing some people today, race officials need to dial back the drivers until it dries a tad. Normal inclination would've seen 'em flying, guaranteed early lap wrecks. Sad news for that bloodthirsty part of my lizard brain I try and keep suppressed. Good news for humanity. #12 in the pit for a bit.