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Ford F-150 SVT Raptor sales jumping to new heights

Ford can't seem to build F-150 SVT Raptors fast enough. The off-road-ready trucks have been one of the Blue Oval's most reliable sellers, with record sales in eight of the last 10 months and a 14-percent jump in 2013. That's impressive enough, considering that the least expensive Raptor starts at $44,000. Factor in the modded F-150's fuel economy (it's rated at 11 miles per gallon in the city and 16 on the highway) and a national average gas price, as of this writing, of $3.55 per gallon, and its success is as unlikely as Ford's home team, the Detroit Lions, winning the Super Bowl this year (sorry, Lions fans, we're just quoting the experts in Vegas...).
Yet for some reason, Raptors spend an average of just 15 days on dealer lots before being snapped up, which is a quarter of the 60-day industry average. According to Ford's truck group marketing manager, Doug Scott, it's capability that keeps the Raptor selling strong. "What's helping drive Raptor sales is that Raptor delivers unmatched off-road performance to our customers. Raptor is also proof of our commitment to offer a truck for every customer and continuously improving them to meet our customers' evolving needs."
To address the strong demand for Raptors, Ford will bump production from three trucks per hour to five. Not much, we agree. But building an extra 48 trucks per day, at most, seems like a prudent way of addressing demand without oversaturating what is ultimately a niche market. Check out the press release below for more.

Meet Floyd Pullin, 102-year-old honorary president of Ford trucks [w/video]

When we talk about trucks we often talk about how loyal truck owners are; it's men like Floyd Pullin who provide the proof. The 102-year-old man from Confluence, Pennsylvania has only owned Ford products since the 1920s, and he's done so well by Ford Trucks that the division named him honorary president for a day, not long after he took delivery of his latest ride, a 2013 F-150 STX.
That's the 16th Ford he's owned. If he bought his first when he was 16, he'd have flipped into a new car or truck about every five years. For 86 years. Not a bad run of business for either side.
Ford Trucks made a video to wish Pullin a happy birthday, which was celebrated at his local Ford dealership and was visited by a Pennsylvania state senator. You can watch it below.

We drive the 2016 Ford F-750 Tonka dump truck

The Ford F-750 dump truck stands nearly 10 feet tall and is painted bright yellow. It idles patiently yards away from Ford's test track in Dearborn, MI. "Tonka" is emblazoned on the sides. We pose the obvious question to Ford marketing manager Mark Lowrey: Why do this? "We built this truck to get attention," he replies. And indeed it does. Ford revealed the 2016 F-750 Tonka dump truck in March at an industry show, underscoring that the Blue Oval is back in the business of big trucks after years of teaming with Navistar in a joint venture. The new F-650s and F-750s start rolling off the line at a factory near Cleveland this summer, and the order bank is open now. The trucks come in regular, super, and crew cabs and offer three states of tune for the 6.7-liter Power Stroke V8 turbo diesel, plus a gasoline-fed 6.8-liter V10. Naturally, the Tonka has most powerful diesel mill, with 330 horsepower and 725 pound-feet of torque. The Tonka edition is a paint-and-sticker one-off that Ford is using as a promotional tool. You can't buy one, and it will be touring shows and events throughout the year. Lowrey notes that it calls attention to work trucks in a positive way. The general public usually only sees them when the trucks are blocking the road or making too much noise at a construction site. Tonka trucks, on the other hand, conjure up happy childhood memories. "We're going to do something where someone's going to see this truck and smile," he says. It's hard not to grin as we climb into the cabin of this monster truck. It has a 33,000-pound gross vehicle weight rating and can carry five yards worth of dirt. We're not doing anything like that today – just puttering around Ford's handling circuit inside its product enclave. The course is closed, so even though this track is better suited to calibrating Mustangs, F-150s, and well, almost anything but a dump truck, we're totally relaxed. We depress the button to release the parking brake and are off. The truck is surprisingly easy to drive. The vision ahead is excellent – makes sense, we're nearly one story off the ground, after all. The cabin is simple and cleanly laid out. It looks like a Ford truck, regardless of the size. The diesel engine has a lot of grunt. We can feel the torque. The steering is light, and we have to stomp on the air brakes to slow this thing down. We go 'hot' into a tight corner just for fun. It's not really that fast, but it raises the eyebrows of our film crew, which is set up nearby.