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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Lower gas prices mean there are excellent deals on green cars right now

The phenomenon was big enough to make news in 2006, then in 2008, in 2011, in 2012, in 2013, and again last year: a big move in gas prices means a big move in alternative-fuel-vehicle sales. True Car's TrueSavings report, which averages transaction prices across the country to figure out what people are paying compared to MSRP, shows that electric cars and hybrids are ripe for excellent savings right now. The Ford Focus Electric presents the greatest disparity, with the average transaction price of $25,168 representing a 16.1-percent saving off its $29,995 MSRP. The Kia Optima Hybrid and Toyota Prius also snagged spots in the top five, with the Kia offering a 10.7-percent discount and the Toyota a 10.1-percent discount. One hybrid managed to show up among the top five lease offers, too: the Lincoln MKZ Hybrid is just $315 a month for 36 months after $3,875 down in some markets. Alt-energy vehicles got bumped out of the top five finance deals, however. That was dominated by light trucks and, oddly, two subcompacts. The press release below has more details. TrueCar finds hybrids, EVs top list of best savings in January Gasoline price plunge = savings for consumers on alternative fuel vehicles SANTA MONICA, Calif., Jan. 15, 2015 /PRNewswire/ -- Ford's Focus Electric hatchback, which sells at an average of 16 percent off MSRP, tops January's list of best savings on new vehicles, according to TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling platform. The "TrueSavings" monthly report analyzes current transaction prices and identifies opportunities for consumer savings. "Fuel savings are not top of mind to many consumers right now, and that makes this a great time to buy a hybrid or electric vehicle," said John Krafcik, president of TrueCar. "With gasoline prices now averaging just $2.10 per gallon, and vehicle preferences tied so closely to short-term gasoline prices, automakers are heavily discounting their most fuel-efficient cars to clear inventories." Toyota's Prius, the world's best-selling alternative fuel vehicle for more than a decade, also makes January's list of best savings. Customers who purchase a Prius Two model this month can save 10 percent off the hybrid car's $25,025 MSRP. "Gasoline prices and vehicle type preferences are strongly related, and this relationship is cyclical in nature," said Krafcik.

2017 Ford GT spied in the raw

The Ford GT supercar is finally going outside to play, and it has been captured for the first time prowling the streets near Ford's compound in Dearborn, MI. Due in late 2016, the GT has been one of Ford's most closely guarded projects and was developed under a veil of secrecy. The prototype revealed at the Detroit Auto Show stunned enthusiasts, and these shots illustrate that it's making the leap to production reality. As our spy shooter wryly notes, the mule captured in these photographs looks like a Mad Max prop. It's colorless, is missing key body parts – note the ringless taillights and lack of a rear bumper or diffuser. It also looks to be even lower to the ground than the concept from the Detroit show. It appears to have different mirrors and windshield wipers. The lack of some body panels also calls out the exhaust pipes, which look like tail guns in these shots. Otherwise, this test car looks just like the auto show star, and sans paint it manages to appear even more sinister. Though these spy shots indicate the GT is on track for production, Ford has been pretty up front about what the car will be when it arrives in showrooms. We know it will have a twin-turbo EcoBoost V6 paired with a seven-speed dual-clutch gearbox. It will make extensive use of carbon fiber and feature a driver-oriented, contemporary-styled interior. Canadian company Multimatic will build the GT. The Le Mans-inspired supercar is the standard-bearer for Ford's renewed performance push. The automaker plans to roll out at least 12 sporting cars by 2020 as it looks to lure new buyers to its fold. Ford also using developments from these high-end cars to improve its lineup, and will it spread aerodynamics and materials technologies across its portfolio. "It's another proof point about how serious we are in developing innovation through performance," Ford product chief Raj Nair has said. Related Video: Featured Gallery 2017 Ford GT Spy Photos View 25 Photos Related Gallery Ford GT Concept: Detroit 2015 View 45 Photos Image Credit: Chris Doane Automotive Motorsports Ford Coupe Performance Supercars