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GM, Ford, Honda winners in 'Car Wars' study as industry growth continues

General Motors' plans to aggressively refresh its product lineup will pay off in the next four years with strong market share and sales, according to an influential report released Tuesday. Ford, Honda, and FCA are all poised to show similar gains as the auto industry is expected to remain healthy through the rest of the decade. The Bank of America Merrill Lynch study, called Car Wars, analyzes automakers' future product plans for the next four model years. By 2020, 88 percent of GM's sales will come from newly launched products, which puts it slightly ahead of Ford's 86-percent estimate. Honda (85 percent) and FCA (84 percent) follow. The industry average is 81 percent. Toyota checks in just below the industry average at 79 percent, with Nissan trailing at 76 percent. Car Wars' premise is: automakers that continually launch new products are in a better position to grow sales and market share, while companies that roll out lightly updated models are vulnerable to shifting consumer tastes. Though Detroit and Honda grade out well in the study, many major automakers are clumped together, which means large market-share swings are less likely in the coming years. Bank of America Merrill Lynch predicts the industry will top out with 20 million sales in 2018 and then taper off, perhaps as much as 30 percent by 2026. Not surprisingly, trucks, sport utility vehicles and crossovers will be the key battlefield in the next few years, Car Wars says. FCA will launch a critical salvo in 2018 with a new Ram 1500, followed by new generations of the Chevy Silverado and GMC Sierra in 2019, and then Ford's F-150 for 2020, according to the study. Bank of America Merrill Lynch analyst John Murphy said the GM trucks could be pulled ahead even earlier to 2018, prompting Ford to respond. "This focus on crossovers and trucks is a great thing for the industry," Murphy said. Cars Wars looks at Korean (76 percent replacement rate) and European companies more vaguely (70 percent), but argues their slower product cadence and lineups with fewer trucks puts them in weaker positions than their competitors through 2020. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2016 Chevrolet Silverado View 11 Photos Image Credit: Chevrolet Earnings/Financials Chrysler Fiat Ford GM Honda Nissan Toyota study FCA

Ford recalls 2020-21 Explorer and Lincoln Aviator, 2021 E-Series

Ford announced safety recalls for the 2020-2021 Explorer and Lincoln Aviator along with the 2021 E-Series early Monday. The recalls address entirely different issues.  In the case of the 2020-2021 Ford Explorer and Lincoln Aviator, that issue is motor mount hardware. Specifically, the fasteners that secure the passenger-side motor mount may back out. In Ford's words, this can result in a "loss of power," which is the entirely predictable result of an engine parting ways with the vehicle it powers.  As alarming as that may sound, owners should not have to worry about anything extreme, as the passenger side mount is only one of multiple, and Ford says it is not aware of any incidents that have occurred with vehicles in customer hands. Ford says it impacts only about 1400 examples of the Explorer and Aviator in the States (plus two in Mexico and 65 in Canada) that were built at Chicago Assembly Plant between July 28 and 30, 2020. Ford is in the process of alerting its owners to the recall, and those with affected models will have their mount hardware replaced by their local Ford dealerships free of charge.  The 2021 E-Series is being recalled for a potential heat management issue resulting from improperly aligned thermal insulation on the underside of its engine cover. In vehicles where this insulation was not properly installed so that it reaches all the way to the edges of the cover, the resulting heat bleed can cause high in-cabin surface temperatures, and direct contact them could result in burns.  This is the larger of the two recalls, as Ford says it covers nearly 33,000 examples sold in the United States and Canada. Fortunately, as with the above issue, Ford says it has not been made aware of any customer incidents. Ford says the remedy is a set of insulation patches for the exposed areas.  Related Video:

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...