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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

2017 Ford F-150 Raptor desert testing heats up

In case there was any doubt, Ford is taking the development of the second-generation SVT Raptor very, very seriously. The Blue Oval recently completed over 1,000 miles of testing in the boiling heat of the American southwest. Apparently, that mileage was accrued over a 66-mile route designed to mimic the torturous terrain encountered by racers in the Baja 1,000 off-road race. The prototypes, which were built from a mix of existing and next-gen Raptor components, were tested with "fast sandy washes, deep-rutted silt beds, steep climbs in deep sand, and slow meticulous crawls through tight trenches." Ford claims the new truck managed to run the circuit 25-percent faster than the current F-150 SVT Raptor, averaging 50 miles per hour while going as fast as 100 mph in stretches. That said, Dearborn didn't release any dedicated times, so it's unclear just how quickly the 66-mile stage was completed. We do know that durability was a big part of the testing. Ford claims each lap was completed by what sounds like a pretty significant jump, with the trucks ascending a steep ramp onto a two-foot plateau and then completing a step-down to level ground. We have to take Ford at its word here, though. "Steep" can mean any number of things, and we've no idea just how fast the trucks were hitting the ramp or how much air they got. Hopefully, the jumps were aggressive enough to prevent future frame issues. Still, Ford boasting about how rough the Raptor's testing is can be taken as a positive sign for fans of the next-generation of SVT's rugged pickup. NEW F-150 RAPTOR WRAPS UP INITIAL DESERT DURABILITY TESTING DEARBORN, Mich., July 7, 2015 – The 2017 F-150 Raptor – Ford's toughest, smartest, most capable off-road truck ever – recently completed more than 1,000 miles of testing in the southwestern United States. Over 1,028 miles of desert trail designed to parallel the Baja race course in Mexico, the 66-mile route featured a wide range of surfaces including fast sandy washes, deep-rutted silt beds, steep climbs in deep sand, and slow meticulous crawls through tight trenches. The truck topped speeds of 100 mph in places, slowing to 10 mph in others, for an average speed of approximately 50 mph. The 2017 Raptor is 25 percent faster than the current truck based on lap times. At the end of each lap, the new Raptor completed a tabletop jump consisting of a steep ramp up to a two-foot plateau, then a step-off back to level ground.

2015 Mustang-based Saleen S302 to boast as much as 640 hp

The Ford Mustang is obviously a famous performance vehicle in its own right, but it often works even better as a platform for the aftermarket to upgrade. With the all-new 2015 model just now hitting the scene, the famous tuners at Saleen are getting their improvements for the new pony car ready for the world. After recently teasing it, the specs for its fresh S302 model are officially here, along with a first look at it in profile.
Of course, the biggest question on everyone's mind is how much power the company can get from the Mustang's V8. With the 2015 V8 model rated at 435 horsepower and 400 pound-feet, Saleen expects to bump the Ford factory numbers slightly to 450 hp and 410 lb-ft in naturally aspirated form, or with the benefit of a supercharger, it will rocket the engine's output figures to 640 hp and 565 lb-ft. No matter which powerplant a buyer chooses, there are a wide variety of available final-drive ratios with a six-speed manual or automatic gearbox.
Available as either a coupe or convertible forms, Saleen will offer its S302 in three trim levels - White Label, Yellow Label and Black Label. The White Label is the only naturally aspirated one of the bunch, but it still benefits from upgrades like a new exhaust, limited-slip differential, improved suspension, heat extractor hood and rear wing.