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Experts wonder if aluminum F-150 gives Ford a real advantage

There's no doubt that Ford is taking a risk in producing the body of its upcoming new F-150 pickup truck in aluminum. What is up for debate, however, is whether aluminum was a wise risk to take in the first place. Wards Auto took the opportunity to poll some experts on the subject of aluminum versus steel in the automotive sector, with somewhat unsurprising results.
Richard Schultz, a project consultant at Ducker Worldwide, which bills itself as "a leading aluminum industry consultant (though they also deal in steels), suggests that the potential drawbacks to aluminum - higher costs, lower supply - aren't really impediments to the auto industry's increased acceptance of the lightweight metal.
Similarly, Randall Scheps, global automotive marketing director for Alcoa, a massive aluminum producer, counters claims that aluminum is less safe for vehicle occupants, suggesting that the use of aluminum can actually increase safety as it could potentially allow for larger vehicles with more crush space than steel.

Translogic 174: Ford envisions the future of parking

Translogic visits Georgia Tech for a glimpse at the future of parking. First, we demo the Ford remote parking program by driving a golf cart around campus from the comfort of an off-site lab; think of remote parking as a virtual valet. Then we see how Ford's "parking spotter" works, a crowd-sourced way of finding an open space. Along the way, Translogic host Jonathon Buckley chats with Ford's global director of vehicle electrification and infrastructure, who explains how these innovative parking concepts could help us get around more efficiently. Have an RSS feed? Click here to add Translogic. Follow Translogic on Twitter and Facebook. Click here to learn more about our host, Jonathon Buckley. VIDEO TRANSCRIPT Jonathon: You turn the wheel and the cart turns the wheel because we've got to remember that the carts 150 meters down that way. I should use yards because I'm not in Australia any more. Welcome to Translogic. I'm Jonathon Buckley. Every year in this country we spend over 70 million hours looking for parking. We think that's a pretty miserable way to spend that time but Ford Motor Company and Georgia Tech have taken this problem head on by developing a parking spotter experiment and some pretty cool remote driving functions to go with it. When it comes to remote vehicle repositioning, you guys have been so far using golf carts?Mike: That's right.Jonathon: What's the goal with this type of technology?Mike: As you probably know, car sharing is becoming one of the emerging trends in mobility. With that, any type of sharing program that we looked at around the world, one of the common challenges it has is that during the end of the day, or the nighttime hours, there's something that has to happen to get all the assets back to where they need to be for the next day. Cell phone technology and broadband technologies have advanced so far that we can remotely control a vehicle from anywhere it the world. For example, we could actually take this and create a virtual valet. You and your significant other pull up to, say, a restaurant. You could potentially get out of the vehicle and then the call center could take your vehicle and park it for you. You wouldn't need to do anything [00:02:00] else other than arrive at the restaurant.Jonathon: The whole thing's pretty intuitive. It works exactly as you imagine a golf cart would work. The only difference that there really is is there's just a little bit of latency that you have to account for.

Ford Mustang was almost 'Imported from Detroit'

The Ford Mustang achieved iconic status nearly the moment the sheet came off at the 1964 World's Fair. And if Henry Ford II wasn't getting divorced around that time, the pony car might have been called the Torino and been marketed as 'Imported from Detroit,' according to Automotive News. We'll explain. During research for the new book Once in a Great City: A Detroit Story, author David Maraniss found an interesting connection between Chrysler's (now FCA US) slogan and the Ford Mustang. Before the pony car even had a name, the Blue Oval's advertising agency had the idea to market it as a "brand new import ... from Detroit," according to Automotive News. The vehicle would be sold as "inspired by Italy's great road cars, but straight from Detroit." The name Torino was suggested, as well. However, the real world interfered in making the Mustang Detroit's first import. According to the author, Henry Ford II was getting a divorce, and his future wife was Italian. It was therefore thought to be a bad idea to sell the future pony car as being from Italy. Things clearly changed by the time the Torino hit the streets years later. Related Video: