1964 Ford Econoline Standard on 2040-cars

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Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.

2016 Ford F-150 gets propane, CNG conversions

It's a complete mystery if a hybrid Ford F-150 will ever see showrooms, but for buyers looking for an alternative fueling method, Ford has an option ready. For the 2016 model year, the Blue Oval is offering a kit that converts the pickup's 5.0-liter V8 to run on compressed natural gas or propane. The package costs $315 and adds improved valves and valve seats to work with the gaseous fuels. From there, the F-150s go to an upfitter to install the actual fuel tanks, lines, and injectors. Ford estimates this costs $7,500 to $9,500, depending on how much CNG a buyer wants to carry. After the conversion, the tow rating remains the same as running on gasoline, and payload is only reduced by the weight of the system. Ford offered a CNG option on the last-gen F-150's 3.7-liter V6, and sales beat the automaker's forecasts. With the greater grunt available from the V8, the company is expecting the conversion to be even more popular on the new pickups. In times of high fuel prices, CNG models have been a way for fleets to reduce their costs. According to Ford, the average price of natural gas nationwide is $2.11, but it's as low as $1 in some areas. The US Energy Information Administration lists the average for regular gas at $2.57 and diesel at $2.81. Chevrolet and GMC also offer a CNG conversion option on some of their heavy-duty trucks, and Ram does, as well. 2016 F-150 WITH CLASS-EXCLUSIVE COMPRESSED NATURAL GAS, PROPANE CAPABILITY GROWS FORD'S ALTERNATIVE FUEL LEADERSHIP Responding to customer requests, 2016 Ford F-150 with the 5.0-liter V8 engine will offer a gaseous-fuel prep option, making it the only light-duty pickup capable of running on compressed natural gas or propane Ford has sold more than 57,000 vehicles prepped to run on clean, low-cost compressed natural gas and propane – seven times more than all other major U.S. automakers combined – since 2009 Ford has the broadest portfolio of natural gas and propane offerings, including 2016 F-150 and Super Duty trucks, and Transit and Transit Connect vans and wagons Ford Qualified Vehicle Modifiers offer a wide variety of CNG options to help customers find the best, most cost-effective solution to their diverse operating needs Ford, America's truck leader, will offer the 2016 F-150 with an available gaseous-fuel prep package that enables 5.0-liter V8-powered models to run on clean, low-cost compressed natural gas or propane, making Ford the only manufacturer of a CNG/propane-capable half-ton pickup.

Ford Model e losing billions as it says EV unit should be seen as startup

DETROIT — Ford Motor Co.'s electric vehicle business has lost $3 billion before taxes during the past two years and will lose a similar amount this year as the company invests heavily in the new technology. The figures were released Thursday as Ford rolled out a new way of reporting financial results. The new business structure separates electric vehicles, the profitable internal combustion and commercial vehicle operations into three operating units. Company officials said the electric vehicle unit, called “Ford Model e,” will be profitable before taxes by late 2026 with an 8% pretax profit margin. But they wouldn't say exactly when it's expected to start making money. Chief Financial Officer John Lawler said Model e should be viewed as a startup company within Ford. “As everyone knows, EV startups lose money while they invest in capability, develop knowledge, build (sales) volume and gain (market) share,” he said. Model e, he said, is working on second- and even third-generation electric vehicles. It currently offers three EVs for sale in the U.S.: the Mustang Mach E SUV, the F-150 Lightning pickup and an electric Transit commercial van. The new corporate reporting system, Lawler said, is designed to give investors more transparency than the old system of reporting results by geographic regions. The automaker calculated earnings for each of the three units during the past two calendar years. Model e had pretax losses of $900 million in 2021 and $2.1 billion last year, and it is expected to lose $3 billion this year. In the past two years Ford has announced it would build four new battery factories and a new vehicle assembly plant as well as spending heavily to acquire raw materials to build electric vehicles. By the end of this year, the company based in Dearborn, Michigan, expects to be building electric vehicles at a rate of 600,000 per year, reaching a rate of 2 million per year by the end of 2026. Ford Blue, the unit that sells internal combustion and gas-electric hybrid vehicles, made just over $10 billion before taxes during the last two years. Ford Pro, the commercial vehicle unit, made $5.9 billion during those years, the company said. For this year, Ford expects Ford Blue to post a $7 billion pretax profit, modestly better than last year. Ford Pro is expected to earn $6 billion before taxes, nearly double its earnings last year, Lawler said. Ford was to present the new structure, announced last March, to analysts and investors on Thursday.