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Ford car-camo artist works his craft on Australia's new Falcon XR8

Ford is among the kings of concealment when it comes to test cars. On one recent Mustang SVT mule, the automaker went to the extreme of putting baffles over the exhausts to hide how many there were. Sounds like a lot of work, right? In a new video, the Blue Oval has decided to take fans behind the scenes to show them what it takes to camouflage a prototype. In this case the subject was the recently unveiled 2014 Falcon XR8 for Australia.
Ford's prototype build coordinator Down Under has the very appropriate name of Neil Trickey, and it's his job to obfuscate the important bits of test cars to keep them out of spy shooters' camera lenses. Trickey calls his job a "dark art," and he shows off some of the tricks of his trade in the video. It turns out that the fabric we often see on mules is a type of lycra, but his team isn't above getting out a can of spray paint to conceal parts, too.
Scroll down to watch a video about a man who you probably wish could be a little worse at his job.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford's first PHEV in Europe could be C-Max

Ford could start selling a plug-in hybrid in Europe pretty soon, according to at least one of its executives. Whether it's willing to do so is another story. But if the market perks up, so will the company. The automaker can "quickly" develop a plug-in hybrid version of its Mondeo, the sister car to the Ford Fusion, Automotive News Europe says, citing Ford executive Uli Koesters. The subject of Ford selling plug-in hybrids in Europe is more vital than ever since Volkswagen recently started selling its first PHEV (a Golf) there. VW will also debut a Passat PHEV next year. Koesters was less certain about whether there was sufficient European demand to warrant a production PHEV from Ford. Europe's biggest-selling plug-in hybrid through the first half of the year was the Mitsubishi Outlander PHEV. That model, according to JATO Dynamics, moved almost 9,000 units through June. Toyota sold almost 4,300 Prius Plug-in Hybrids in Europe during that time period. And we can't be sure Ford's first European PHEV will be the Modeo/Fusion, either. In fact, Ford's first plug-in hybrid for Europe is more likely to be the C-Max, John Gardiner, a Ford spokesman in Europe, told AutoblogGreen. He would only say that it would be sold "in selected markets soon," without being more specific. Ford's two PHEVs in the US have been selling well this year. Through September, sales of the Fusion Energi PHEV almost tripled to 9,323 units, while Ford C-Max Energi PHEV sales were up 51 percent to 6,486 units.