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Performance cars driving sales gains

We're living in a fantastic time for performance cars. For drivers, there are a bevy of exciting models either already here or on the way that cater to different demographics within the niche, like the 2016 Mazda MX-5 Miata, Ford Shelby Mustang GT350 and Dodge's Hellcat-powered products. While trucks and crossovers still offer a booming market at the moment, sporty vehicles are another way for automakers to make some cash, too. According to Ford Performance director Dave Pericak speaking to Automotive News, "Performance vehicle sales around the world continue to grow – with sales up 70 percent in the United States and 14 percent in Europe since 2009." Automakers love this popularity because the sporty models create a perfect storm to make big money on each sale. One reason for the strong margins is that performance vehicles are generally based on existing models or platforms. That keeps development costs lower and allows for a focus on tech like turbocharging or light-weighting to subsidize investments for future products. When it comes time to arrive in the showroom, automakers can load them with equipment, according to Automotive News. With transaction prices already growing thanks to longer loans, buyers have been willing to pay more as of late, as well. The customers in the segment also tend to be younger and more affluent. For example, 30 percent of customers for Ford's ST models have a household income over $100,000 and Millennials buy them twice as much as other products from the brand, according to Automotive News. Despite popular myths, young people still like to drive, which could mean possible return customers. The performance trend certainly isn't on the wane yet. In fact, vehicles like the 2016 Chevrolet Camaro, Ford Focus RS and Fiat 124 Spider show more fun is on the way. Related Video: Featured Gallery 2014 Ford Fiesta ST View 47 Photos News Source: Automotive News - sub. req.Image Credit: Scott Olson / Getty Images Ford Car Buying Car Dealers Performance sales performance car

2017 Ford GT spied in the raw

The Ford GT supercar is finally going outside to play, and it has been captured for the first time prowling the streets near Ford's compound in Dearborn, MI. Due in late 2016, the GT has been one of Ford's most closely guarded projects and was developed under a veil of secrecy. The prototype revealed at the Detroit Auto Show stunned enthusiasts, and these shots illustrate that it's making the leap to production reality. As our spy shooter wryly notes, the mule captured in these photographs looks like a Mad Max prop. It's colorless, is missing key body parts – note the ringless taillights and lack of a rear bumper or diffuser. It also looks to be even lower to the ground than the concept from the Detroit show. It appears to have different mirrors and windshield wipers. The lack of some body panels also calls out the exhaust pipes, which look like tail guns in these shots. Otherwise, this test car looks just like the auto show star, and sans paint it manages to appear even more sinister. Though these spy shots indicate the GT is on track for production, Ford has been pretty up front about what the car will be when it arrives in showrooms. We know it will have a twin-turbo EcoBoost V6 paired with a seven-speed dual-clutch gearbox. It will make extensive use of carbon fiber and feature a driver-oriented, contemporary-styled interior. Canadian company Multimatic will build the GT. The Le Mans-inspired supercar is the standard-bearer for Ford's renewed performance push. The automaker plans to roll out at least 12 sporting cars by 2020 as it looks to lure new buyers to its fold. Ford also using developments from these high-end cars to improve its lineup, and will it spread aerodynamics and materials technologies across its portfolio. "It's another proof point about how serious we are in developing innovation through performance," Ford product chief Raj Nair has said. Related Video: Featured Gallery 2017 Ford GT Spy Photos View 25 Photos Related Gallery Ford GT Concept: Detroit 2015 View 45 Photos Image Credit: Chris Doane Automotive Motorsports Ford Coupe Performance Supercars

Amazon is showcasing its big push into cars and transportation at CES

From making cars talk using Alexa's voice to managing data from factories full of robots, Amazon wants a big piece of the action in transportation, and next week at CES will unveil more about its strategy to achieve that goal than ever before. The Seattle retail and cloud services powerhouse plans to use the annual technology show in Las Vegas to unveil its plan to be a major player in self-driving vehicle technology, connected cars, electric vehicles and management of the torrents of data generated by automakers and drivers, company executives told Reuters. Amazon Web Services, which provides large-scale cloud computing and data management services, is central to Amazon's strategy. "We really are extending ourselves more and more out in the ecosystem from manufacturing to connected car," Jon Allen, head of professional services in Amazon Web Services' automotive practice, said in a telephone interview. "The takeaway message on this is if you go to CES this year we really are taking it as a 'One Amazon' view." Until now, Amazon has shown its transportation strategy to investors — and rivals — one piece at a time. Amazon has invested in self-driving software startup Aurora. It also has signed deals with automakers to deliver packages to vehicle trunks, help develop electric vehicle charging networks and use AWS to network their factories. The Seattle company will share the CES stage with partners such as virtual reality firm ZeroLight, electric vehicle startup Rivian, Canada's BlackBerry Ltd and video game software development company Unity Technologies. "It's our attempt to weave everything together in a single experience for our customers," Dean Phillips, AWS' automotive technical leader, told Reuters. "Customers don't distinguish AWS from Alexa from Amazon.com. It's Amazon."   Related: As GM readies Alexa convenience for vehicles, we ponder its dark side   At CES, ZeroLight and GM's Cadillac will demonstrate how they are partnering to develop an online vehicle configuration experience that will allow high-fidelity images of vehicles that consumers build online to be taken with them on visits to dealers, Phillips said. The process can open the door to dealers better meeting customer needs by knowing what users focused on when building their dream car. It has already boosted profit per vehicle at Volkswagen's Audi brand by an estimated 1,200 euros ($1,340), he said.