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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Production Ford Escort heading for Beijing

Ford's long-dormant Escort nameplate returned affixed to a sedan concept at last year's Shanghai Motor Show. While not exactly a beauty, it showed a clean, straightforward take on Ford's current styling. The Blue Oval said at the time that it wanted to create a model that was stylish "but not one that is arrogant or pretentious." Job done. A year later, it looks like the minimalist vehicle might make its production debut at the Beijing Motor Show.
Autocar claims that the streetgoing version has been confirmed to it for the upcoming show, but so far, Ford isn't saying. If unveiled, the Escort is likely to be produced locally for the Chinese market with a domestic partner. Powertrain details remain a secret, but it seems highly likely that any production model would use a small three- or four-cylinder engine and front-wheel drive. Sales in other major world markets like ours are unlikely, but a test car was recently spotted in Europe.
Autoblog contacted Ford for confirmation, but the automaker demurred, with a spokesperson saying only, "At the moment, we are not confirming any vehicles planned for the show." It looks like we will have to wait to know for sure.

Want to buy a brand-new 1964 Ford Mustang? [w/video]

Even in its current iteration, the Ford Mustang is not without its share of heritage design cues. But if it's a more classic look of the first-gen pony car you're after, combined with modern levels of equipment, Revology just might have the answer. The Orlando-based company makes what you might call "continuation" Mustangs, using replica steel bodies made by Dynacorn and licensed by Ford to give it that classic look, but with modern technology. Under the skin you'll find a 5.0-liter fuel-injected V8 with 265 horsepower and either a five-speed manual or four-speed automatic transmission, but the powertrain is just the start. It's also got a MacPherson strut suspension, disc brakes, power steering and a cabin equipped with such modern accoutrements as power door locks and seats, keyless entry, intermittent wipers, even Bluetooth connectivity. And it's all covered by a one-year, unlimited-milage warranty, plus five-year corrosion protection and three-year powertrain warranty. Of course none of that comes cheap, as a turnkey Revology Mustang will set you back at least $119,500, in the buyer's choice of fastback or convertible body-styles. The first example was unveiled at the Amelia Island Concours d'Elegance this past weekend, with the first customer examples set for delivery next year. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Revology Mustang View 17 Photos News Source: Revology Cars via Carscoops Ford Convertible Coupe Classics replica continuation revology