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Ford's Farley will challenge dealers to cut EV cost to customers by $2,000

DETROIT — Ford Motor Co Chief Executive Jim Farley will go to Las Vegas next week to roll the dice on a strategy to convince dealers to cut as much as $2,000 from the cost of delivering an electric vehicle to a customer. Ford has told dealers that one key topic for the meetings will be a discussion of new agreements that would govern how dealers sell Ford's expanding lineup of electric vehicles. Farley told analysts in July that Ford needs to cut $2,000 a vehicle out of selling and distribution costs to be competitive with Tesla Inc and other electric vehicle startups that sell directly to consumers without franchised dealers. About a third of those savings could come from what Farley called a "low inventory model," where customers order a vehicle and Ford ships it to the customer, rather than stocking vehicles on dealer lots for weeks or months. "We think that's about -- worth maybe $600, $700 in our system," Farley told analysts. Tesla can also adjust prices rapidly on its website, and keep most of the gain from a price increase. Ford declined to comment other than to say “we are excited to meet next week with our North America dealers to grow and win together.” Dealers said they expect Ford to outline minimum investments for charging stations and other equipment to support electric vehicle customers. A key question will be how quickly dealers will be required to install chargers, which dealers said can cost as much as $500,000. "The manufacturers so far have let us scale into it and I think Ford will hopefully do the same thing. You just can't say, 'Listen, we're going to sell 2 million electric cars five years from now and we expect you to put in five superchargers,'" said Rhett Ricart, owner of Ricart Ford, a large dealership in Columbus, Ohio. Tesla's success at selling electric vehicles without franchised dealers is putting pressure on all established automakers to overhaul their retail networks. A shift by Ford to a Tesla-style build to order system could come with caps on the profit margins dealers can earn on a new vehicle sale, some dealers said. "I see dealer margins still being very competitive, but they are going to shift," Farley said in July. Ford intends to put more emphasis on selling products and services after the initial vehicle sale, he said. Dealers said state franchise laws could give dealers leverage to resist efforts by Ford to set fixed prices or fixed fees for delivering electric vehicles.

Ford Explorer, Jeep Grand Cherokee flunk IIHS passenger-side crash test

The Insurance Institute for Highway Safety (IIHS) has uncovered major safety-related problems while crash testing a number of popular midsize SUVs. Among those that scored an overall rating of "poor," the lowest possible score, are the Ford Explorer and Jeep Grand Cherokee. Both SUVs showed a high risk of injury to a front passenger during the IIHS' passenger-side small overlap front crash test. This test simulates what might happen if a car or SUV strikes an immovable object, like a telephone pole, at 40 mph and with roughly 25-percent of its front width. "Although some vehicles in this group offer very good protection, in other models, the airbags, safety belts and structure showed serious deficiencies," says IIHS chief research officer, David Zuby. "In those SUVs, a front-seat passenger would be at risk of injuries to the head, hip or leg in a right-side small overlap front crash." In the 2018 Ford Explorer, the front of the SUV showed the structure was "seriously compromised" during both driver- and passenger-side small overlap crash testing, according to the IIHS. The lower and upper door hinge pillar showed intrusion levels of 15 and 13 inches, while the door sill itself was pushed inward 6 inches toward the crash test dummy. The IIHS states these results indicate a high probability that a front occupant would suffer injuries to their right hip and lower left leg. The 2018 Jeep Grand Cherokee didn't fare much better. Not only did the Jeep exhibit 10 inches of intrusion at the lower door hinge pillar, the front passenger crash test dummy's head hit the dashboard through the front airbag. Worse still, the side curtain airbag didn't deploy and the front passenger door opened. The IIHS says there is a strong chance this would result in right leg injuries, along with the possibility of a serious head injury. Even vehicles that earned an "acceptable" in the small overlap front crash test showed definite room for improvement. The 2018 Honda Pilot, for example, showed good structural performance during the crash itself. But the front passenger crash test dummy's head slid off the deployed airbag and hit the dashboard hard, indicating a head injury might result in a similar real-world crash scenario. Two other SUVs that scored "acceptable" ratings included the 2018 Nissan Pathfinder and 2018 Toyota Highlander. Scoring top marks of "good," the highest rating, in these IIHS crash tests were the 2018 Volkswagen Atlas, 2018 GMC Acadia, and 2019 Kia Sorento.

2015 Ford F-150 shaves 700 pounds, adds 2.7-liter EcoBoost [w/video]

The Ford F-150 is one of the best selling vehicles on the planet. Considering that, one can imagine that when it comes time for a redesign, there are hardly any half measures. For its lucky thirteenth generation, Ford has gone all-in on the single most important vehicle in its portfolio, redesigning it from the ground up.
The big news is the F-150's new, lightweight, Atlas-inspired body. Ninety-three percent of that new body is made from a sort of aluminum alloy not unlike what the US military uses in its M2 Bradley fighting vehicles and Humvees, and it accounts for up to 70 percent of the F-150's 700-pound weight reduction. As a side benefit, the aluminum body should prove more resistant to dents and dings. Built Ford tough, indeed.
If you're wondering where the other 30 percent of that 700-pound weight loss went, 8.5 percent (60 pounds) came from the increased use of high-strength steel (up from 23 percent to 77 percent) in its ladder-box frame. Ford claims this steel is comparable to some of the heavy duty pickups used by its competitors, with a PSI rating of 70,000.