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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Ford driving Alaskan maniac rams toddler-carrying SUV

A couple from Anchorage had a frightening traffic encounter when they were followed and repeatedly rammed by a stranger in a pickup truck. Grace Bernert, her boyfriend, and his two-year-old daughter were returning home from a trip to downtown Anchorage when they noticed a blue, 2001 Ford F-150 following closely behind them. "The guy was so close, we couldn't see his headlights," Bernert told KTVA. Bernert, who was riding shotgun, pulled out her phone to record the truck when it struck the rear end of their Acura SUV. That's when she called 911. Bernert's boyfriend tried to lose the F-150 in the Sullivan Arena parking lot, then drove to a local Ford dealer's parking lot where he drove through a maze of new Ford pickups in an attempt to shake their assailant. "We started doing circles around the brand new Fords because we thought the truck wouldn't be able to turn as fast as we would," said Bernert. "We were right, but the guy didn't care. He just kept hitting the new fords and backing up, coming after us." The truck continued to follow them, ramming the Acura again and again. Bernert estimates that F-150 driver struck their SUV between five and seven times, and hit numerous new trucks in the dealership parking lot. Eventually, they ducked into a nearby neighborhood where they managed to lose the F-150 and called 911. Bernert told KTVA that she believes they were targeted but doesn't know why. "The guy was either some random sick person who didn't care, or somebody who knew us and didn't care there was a kid in the car," she said. Anchorage Police arrived shortly after the couple escaped the F-150 and filed a report about the incident. They are currently investigating. Recent Video: