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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

2022 Kia EV6 and Acura NSX Type S driven | Autoblog Podcast #715

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Road Test Editor Zac Palmer. The car chat begins this week with a review of the 2022 Kia EV6, followed by Zac's drive of the 2022 Acura NSX Type-S. Then they discuss Autoblog's new long-term loan, a 2022 BMW 330e xDrive. They've also been driving the Ford Explorer Timberline and Kia Sorento Hybrid. In the news, they discuss the soon-to-be-revealed Alfa Romeo Tonale, as well as the recently unveiled Aston Martin DBX707. Finally, Greg talks about a historical Detroit landmark, the old American Motors Company headquarters, which is set to be demolished. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #715 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2022 Kia EV6 2022 Acura NSX Type S 2022 BMW 330e xDrive 2022 Ford Explorer Timberline 2022 Kia Sorento Hybrid In the news 2023 Alfa Romeo Tonale coming soon 2022 Aston Martin DBX707 revealed AMC headquarters to join rest of company in oblivion Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video:

Petrolicious pays visit to tuning sensation the Ringbrothers

We caught up with a few projects from Ringbrothers at SEMA this year: a classic Ford Mustang body rendered in carbon fiber, and a De Tomaso Pantera-based concept that made us swoon.
It's with good timing then, that our friends at Petrolicious have uploaded their newest, well-crafted mini-documentary to the expansive airwaves of the Internet. Here, we meet the brothers Ring in person - Mike and Jim - and see how they've lent they're passion for craftsmanship to their business, along with their surname. A 1964 Ford Fairlane dubbed "Afterburner" and a 1965 Mustang called "Producer" star in this show.