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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Dan Gurney, legendary all-American racer, dies at 86

American racer Dan Gurney, who raced and won in Formula One, the 24 Hours of Le Mans, IndyCar and NASCAR in the 1960s and who started a trend by spraying champagne on the victory podium, died in California on Sunday. He was 86. The news was announced by his wife, Evi, and family in a statement. "With one last smile on his handsome face, Dan drove off into the unknown just before noon today, January 14, 2018," they said. "In deepest sorrow, with gratitude in our hearts for the love and joy you have given us during your time on this earth, we say, 'Godspeed.'" The family said Gurney, whose Formula One career spanned one of the most glamorous and dangerous periods of the sport's history from 1959 to 1970, had died of complications from pneumonia. He won seven IndyCar races, five in NASCAR and four in F1, placing second twice in the Indianapolis 500. He raced in multiple series concurrently throughout much of his career. He was the first of just three drivers to win races in four series — sports cars, Indycars, Formula One and NASCAR. The feat was later replicated by Mario Andretti and Joan Pablo Montoya. At the height of his popularity, in 1964, Car and Driver promoted the idea of electing him president. He retired from racing in 1970 but returned for a NASCAR race in 1980. Between 1965 and 2012, his All American Racers, which he founded with Carroll Shelby and Goodyear, built 158 race cars and is the only constructor to have built a winning F1 Grand Prix car, a winning Indy 500 car and a winning Sports Car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Reporting by Alan Baldwin Featured Gallery Dan Gurney obituary View 20 Photos Motorsports Ferrari Ford Porsche IndyCar dan gurney

Auto industry insider previews tell-all book, What Did Jesus Drive?

"It's about some of the biggest crises in history. It's about who did it right and who did it wrong." - Jason Vines
Jason Vines, the former head of public relations at Chrysler, Ford and Nissan, has seen a lot during his more than 30-year career, and now he's offering a behind-the-scenes look at the auto industry in his tell-all book What Did Jesus Drive? that went on sale this month.