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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Ring Brothers shows 1965-66 Mustang fastback carbon fiber body

We covered one of Ring Brothers' more extreme SEMA builds yesterday, the De Tomaso Pantera-based ADRNLN, but if that well-executed but over-the-top Italian-American exotic is too much for you, then perhaps this Ring Brothers 1965 Ford Mustang fastback with a carbon-fiber body suits your tastes better.
What the performance-parts manufacturer is showcasing with the Mustang is the carbon-fiber body itself, which is fashioned around the 1965-66 fastback. It can be bought from the company and bonded to the skin and unibody as a do-it-yourself project, or you can take your Mustang to Ring Brothers and have the body installed there. The fenders, doors and quarter panels are two-inches wider than stock, and Ring Brothers offers a custom widebody chassis to those who want the complete package.
The show car looks sharp in person lowered on HRE wheels, and we appreciate the bare front end so we can see the supercharged V8 and front coilover suspension, though the details on those performance upgrades are slim. Also note the custom independent rear suspension setup at the rear.

Ford recalling nearly 24,000 Focus EV and C-Max models over door chime

Ford will be voluntarily recalling 23,830 Focus Electric and C-Max Hybrid and Energi models equipped with push-button ignition, according to The Detroit News. Why? Because the cars don't make a noise when the driver's door is open, and are therefore in violation of federal regulations. It's not as silly as Honda's badging recall that isn't a recall, but it's close.
Actually, that's not exactly fair. The chime is supposed to come on when the driver's door is open, as it reminds drivers not to leave their cars on or leave key fobs in the car, an easy thing to forget when the cars in question make virtually no noise at idle and do not require keys in ignitions.
The recall, which Ford is conducting voluntarily, covers 2012 and 2013 Focus Electric hatchbacks and 2013 C-Max Hybrid and Energi models. The overwhelming majority, around 22,900 units, were sold in the US, while the remaining 900 units are in Canada. How many of each model are covered in the recall is not immediately clear.