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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

2018 Jeep Grand Cherokee vs. midsize crossovers and SUVs: How they compare on paper

In a world full of SUVs and crossovers all competing for similar buyers in similar segments, there are still some models that find their own little niches that lack such fevered fighting. The Jeep Grand Cherokee is one of those vehicles. It's an oddball in the sense that it's a midsize crossover SUV with a unibody chassis and independent suspension, but it still uses rear-wheel-drive and four-wheel-drive systems and has some off-road capability. It's also a midsize crossover, but only offers two rows of seats. Despite the Grand Cherokee's odd nature, we did come up with a few crossovers and a classic SUV that seem to match the Jeep in size and pricing. We looked at the numbers to compare them on paper. You can find the raw data in the chart below and deeper analysis after that. As always, this is just a comparison of specifications and you'll want to check out our driving impressions of each car if you're getting serious about one or all of these vehicles. And if you want to compare any of these against other vehicles, be sure to check out our comparison tool. Engines and Drivetrains When comparing base engines, the Jeep Grand Cherokee's 295-horsepower is the clear power winner, beating the next most powerful 4Runner by 25. But in torque, the 4Runner takes the laurels with 278 pound-feet, narrowly edging out the Edge's (no pun intended) turbocharged 2.0-liter four-cylinder's 275. That four-cylinder in the Edge will also be picking up another 5 horsepower for 2019, but it still won't win this power contest. Both Ford and Jeep also have another advantage in the fact that you don't have to settle for the base powertrain. Ford has two other engine options, a naturally aspirated V6 and a twin-turbocharged V6, the latter of which outguns the Grand Cherokee's gasoline V6 in both power and torque. That engine will also be bumped up to an impressive 335 horsepower and 385 pound-feet of torque. View 20 Photos The Jeep has the most engine options, though, and it's the only to offer V8 and diesel options. On most Grand Cherokees, the options include a 5.7-liter V8, which is only available with 4WD. It makes 360 horsepower and 390 pound-feet of torque, outperforming even the 2019 Edge's twin-turbo V6. The diesel engine doesn't make much power with just 240, but it makes up for it with torque at 420 pound-feet. And of course there are the SRT and SRT Trackhawk models with even bigger and supercharged V8 engines respectively.

Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.