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Marchionne open to combination with Ford or GM

At the depths of the auto industry implosion, there was widely reported talk that General Motors and Chrysler would be merged into a mighty import-beating behemoth. While such notions clearly never materialized, that doesn't mean the idea is dead. In fact, FCA boss Sergio Marchionne still welcomes the idea of a partnership with either GM or Ford. He responded positively to the idea, calling it "technically feasible," when asked about it at the 2015 Geneva Motor Show, Automotive News reports. "There's bantering that goes on all the time," Marchionne told AN, before quashing suspicions that a plan was in the works by adding that "nothing substantive" was going on. Our favorite black sweater enthusiast isn't quite as interested in the idea of teaming with a foreign manufacturer like PSA Peugeot Citroen, or in the rumored tie-up with Volkswagen, though. That is a shame, particularly in regards to Marchionne's shut down of a partnership with the French, although it isn't necessarily surprising – FCA already consists of eight automakers, and as Sergio told AN, there's really nothing at PSA that could help the company out. What are your thoughts? Is there an obvious project or segment that would benefit from an FCA partnership with Ford or GM? Have your say in Comments. News Source: Automotive News - sub. req.Image Credit: Marco Bertorello / AFP / Getty Images Chrysler Fiat Ford GM Sergio Marchionne FCA merger

Cadillac Escalade gets $5,000 discount to ward off Lincoln Navigator

General Motors apparently isn't going to let early good reception for the redesigned Lincoln Navigator steal thunder from its own luxury SUV without a fight. It's offering a $5,000 discount on the purchase or lease of the Cadillac Escalade this month to any buyer who trades in a 1999 or newer Lincoln model, Bloomberg reports. GM spokesman Jim Cain told Bloomberg the incentive is being offered to keep prices competitive for the Escalade. The 2018 Navigator starts at $72,055, compared to $73,995 for the Escalade, but the outgoing version of the Navigator is selling for an average of around $53,000, compared with more than $80,000 on average for the Escalade, he said. The Escalade was the top-selling domestic luxury SUV in October and No. 4 in the segment, according to Motor Intelligence. It far outsold the Navigator, which last saw a refresh in 2015 and a full redesign in 2007. But Ford is hoping to gain back some ground with the new Navigator and updated Expedition, which also trails the Chevrolet Tahoe and Chevy Suburban in its segment. Bloomberg notes that one Morgan Stanley analyst estimates that GM owns a $2 billion annual pretax profit edge in the lucrative luxury sport utility segment. Our recent First Drive review called the new Navigator "far superior to its primary competitor, the Cadillac Escalade."Related Video:

Translogic 185: Ford Autonomous Testing and Virtual Manufacturing

We've all heard the tagline "built Ford tough," but the automaker is now employing high-tech solutions to ensure that employees don't have to tough-out fatiguing work while testing and manufacturing Ford cars and trucks. Translogic heads to the metro-Detroit area to see how Ford is using autonomous and VR tech to promote healthier work environments. Our first stop is Ford's Proving Grounds in Romeo, MI, where trucks are remotely driven across trying terrain. "The previous process where the human drivers drove the vehicle... we would typically [limit] them to about four hours, just because of the content of the procedure," said Ford durability technical specialist Jeff Bledsoe. "With the robot, you can obviously run 24/7." Next on our tour is Ford's campus in Dearborn, MI, where Marty Smets and a team of engineers are pioneering virtual manufacturing processes. "Manufacturing, of course, is assembling our vehicles," explained Smets. "Virtual manufacturing is doing it before actual, real vehicles exist." Ford does this with an optical motion capture system that allow engineers to test building processes in a virtual environment, and refine them before any parts hit the assembly line. But, does all this tech mean replacing hard-working humans on the job? Ford says no. "It sort of just transitions the work from one group of people to another," said Bledsoe. Have an RSS feed? Click here to add Translogic. Follow Translogic on Twitter and Facebook. Click here to learn more about our host, Jonathon Buckley.