1970 Ford Bronco (frame Off Restoration) on 2040-cars

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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

How Ford made its 2015 Ford Mustang safer for toupee wearers [w/video]

Ford is ready to tell the story of its 2015 Mustang Convertible, the can't-miss bits being the easier, quicker and quieter roof operation, a more robust roof build for a coupe-like cabin noise, more trunk space, better visibility and reduced in-cabin buffeting. The top release system has been completely redesigned with a single, center-mounted latch on the windshield frame instead of the dual latches of before. The driver can now release the roof without having to lean over into the passenger space, after which the top goes down fully automatically with the press of a button. Ford doesn't say how long it takes to stow, but it's apparently done in half as much time as before, so figure around 8 seconds.
The roof uses a five-bow structure, with the fabric outer and full inner headliner sandwiching ten millimeters of insulation. Detailing work on the top has eliminated "unsightly folds" in the corners when the roof is up and made it more compact when down; its Z-fold assembly is 6.7 inches lower than before at its highest point when put down. Ford says the new electric drive internals make less noise when in operation, and the fully-finished droptop look is achieved with snap-in caps that flank the rear seating and stow in the trunk when not in use (the outgoing Mustang's top was higher and the front when folded and always looked like it was catching air and creating drag).
The compact roof and newly independent rear suspension setup in back means liberated trunk space, 11.4 cubic feet ready to swallow golf bags and tourist swag. You can read a lot more about it in the press release below, check it out in the short video of running footage and learn about the aerodynamic improvements made to the entire Mustang lineup that decrease drag and increase fuel economy.

2017 Ford GT spied in the raw

The Ford GT supercar is finally going outside to play, and it has been captured for the first time prowling the streets near Ford's compound in Dearborn, MI. Due in late 2016, the GT has been one of Ford's most closely guarded projects and was developed under a veil of secrecy. The prototype revealed at the Detroit Auto Show stunned enthusiasts, and these shots illustrate that it's making the leap to production reality. As our spy shooter wryly notes, the mule captured in these photographs looks like a Mad Max prop. It's colorless, is missing key body parts – note the ringless taillights and lack of a rear bumper or diffuser. It also looks to be even lower to the ground than the concept from the Detroit show. It appears to have different mirrors and windshield wipers. The lack of some body panels also calls out the exhaust pipes, which look like tail guns in these shots. Otherwise, this test car looks just like the auto show star, and sans paint it manages to appear even more sinister. Though these spy shots indicate the GT is on track for production, Ford has been pretty up front about what the car will be when it arrives in showrooms. We know it will have a twin-turbo EcoBoost V6 paired with a seven-speed dual-clutch gearbox. It will make extensive use of carbon fiber and feature a driver-oriented, contemporary-styled interior. Canadian company Multimatic will build the GT. The Le Mans-inspired supercar is the standard-bearer for Ford's renewed performance push. The automaker plans to roll out at least 12 sporting cars by 2020 as it looks to lure new buyers to its fold. Ford also using developments from these high-end cars to improve its lineup, and will it spread aerodynamics and materials technologies across its portfolio. "It's another proof point about how serious we are in developing innovation through performance," Ford product chief Raj Nair has said. Related Video: Featured Gallery 2017 Ford GT Spy Photos View 25 Photos Related Gallery Ford GT Concept: Detroit 2015 View 45 Photos Image Credit: Chris Doane Automotive Motorsports Ford Coupe Performance Supercars