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Ford Smart Mobility plan moves forward with P2P car sharing

Back when 2015 was still just days old, Ford Motor Company outlined its Smart Mobility plan at the Consumer Electronics Show in Las Vegas. It consisted of 25 global experiments meant to test out various ideas, with a stated goal of learning how to better address future transportation needs and direct the company's efforts. Six months later, Ford is ready to take what it's learned and move to the next phase. During the keynote address at the 5th annual Further with Ford future trends event – this year held, significantly, in Palo Alto, California – CEO Mark Fields announced Smart Mobility is moving from experimentation to implementation. Mostly. On the more concrete action side of things, Ford Credit Company is working with partners in the US and London, England on a pilot peer-to-peer car-sharing program. Stateside, this will see it team up with Getaround, inviting some 14,000 people in six cities to sign up for pre-screened, short-term car rentals. Across the pond, Ford will work with easyCar Club, targeting 12,000 folks in a similar service. Smart Mobility will also bring the GoDrive one-way car sharing program under its umbrella, upgrading it from what it calls an experiment to an actual pilot program. Fields also revealed a new electric bike design called the MoDe:Flex. The sporty model joins its two previously announced brethren, the MoDe:Me and MoDe:Pro. MoDe:Link, the app that provides a variety of info and allows for eyes-free navigation using hand grips that give haptic feedback to parlay direction changes has been extended to run on an Android smart watch. There, the app can process a rider's biofeedback signals to alter output. For instance, in "no sweat" mode, the bike will pick up more of the workload as your heart rate increases, keeping you from overexerting yourself. None of the bikes are being offered for sale, or for use as part of any sort of sharing program. At least, not for now. Instead, they remain in the realm of multimodal mobility experimentation. Check out the video above for a closer look at Ford's P2P car sharing plans or move down for a look at its latest ebike. You can find lots of detail about the shift in the Smart Mobility plan in the official press release, which is also below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ford defends plan to shareholders: ‘We're simply reinventing the American car’

Ford's top executives took heat from shareholders over their plan to do away with sedans as we know them in Ford's North American lineup, as the company held its annual meeting Thursday. Critics said the plan to shelve the Fiesta, Focus and Taurus, reduce the Focus to one crossover model, and concentrate on high-margin trucks and SUVs was a shortsighted abandonment of entire market segments of affordable vehicles. "This doesn't mean we intend to lose those customers," Ford CEO Jim Hackett said. "We want to give them what they're telling us they really want. We're simply reinventing the American car." Ford has said SUVs/crossovers and pickups will constitute 90 percent of its North American lineup by 2020. And though only the Mustang and new Focus Active will remain, it plans to add new vehicles going forward that offer better fuel economy and utility, including EVs and hybrids. Hackett characterized the shift not as an abandonment of traditional cars but as a transformation of them. "We don't want anyone to think we're leaving anything," Hackett said. "We're just moving to a modern version. This is an exciting new generation of vehicles coming from Ford." It was Hackett's first annual meeting as CEO, and for the second year it was conducted online rather than in person. The change to Ford's lineup is part of Hackett's overall plan to cut $25.2 billion in costs by the year 2022. Executive Chairman Bill Ford Jr. blamed the negative reaction to the lineup plan on media coverage. "I wish the coverage had been a little different," he said. "If you got beyond the headline, you'll see we're adding to our product lineup and by 2020 we'll have the freshest showroom in the industry. The headlines look like Ford's retreating. In fact, nothing could be further from the truth." While Ford was clear about its plans for the Blue Oval, it has been less clear about the Lincoln brand. Hackett on Thursday said only that the Lincoln Continental, re-introduced just two years ago, would continue "through its life cycle" — but it has been such a slow seller that rumor has Ford killing the Continental again after that, and Hackett made no mention of a new generation. Presumably the MKZ sedan will go away when its twin the Ford Fusion does, but although Ford has outlined end dates for other models, the Fusion's departure is open-ended. The stock price has been a frustration for investors for years and has fallen 12 percent since the first of the year.

Ford patents a multi-touch version of its classic keypad

For decades, Ford has offered a keypad on the doors of their cars that would allow owners access with the right code. Amazingly, the keypad has survived almost unchanged except for a recent touch button version. A new patent from the Blue Oval shows the keypad may get a big upgrade soon. The first big change is that it looks like the keypad may move to the key fob. Although it might be possible to have it on the car itself as well, the patent only seems to focus on the key fob. In addition, the fob will now be a multi-touch pad similar to that of modern smartphones. This will allow for more diverse code entries, according to the patent's description. Instead of just a simple number code, owners could enter a code that involves swipes and keystrokes, and even simultaneous keystrokes. For instance, you could enter a code that requires swiping from 1 to 3, followed by holding 2 and 4 to unlock the car. The patent also seems to indicate that this keypad would then display unlock functions and other functions on the fob after the correct code is entered, thus making it more than just a way to unlock the car. As for the practical implications of this keypad system update, it could provide an added layer of security. If someone steals your keys, they would have to also know your access code to get into the car. Whether this would also help make the key and car harder to hack would remain to be seen, though. Another possible benefit could be the prevention of accidental lock and alarm button presses, although that likely isn't a common issue. There could be potential downsides as well. If used as an extra layer of security, the legitimate owner would have to punch in their code on the fob to get in, which would render proximity key benefits relatively useless. Moving the keypad to the fob would also mean owners couldn't get into their cars without having the key with them. We don't have any clues as to when this could become a feature, but it doesn't seem like it would be difficult to implement, so it could show up in the next few years. Related Video: News Source: United States Patent and Trademark OfficeImage Credit: Ford, United States Patent and Trademark Office / Ford Auto News Ford Lincoln Technology keyless entry