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Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."

FCA to pay buyers $1,700 to swap out of scandal-mired VWs

FCA is trying to gain some sales from arch-rival VW in the competitive European market by offering potential buyers in Italy up to $1,700 to swap into an FCA group car. While the promotion isn't specifically targeted at TDI owners affected by the emissions scandal, it is clearly intended to turn dissatisfaction with VW's defeat device cheat into additional sales, Bloomberg reports. The 500-1,500 euro incentive (roughly $560-1,700, depending on vehicle) stacks on top of any other rebates or deals applicable, and applies if a buyer brings in any of Volkswagen Group's cars – including Audi, Skoda, and SEAT, among (many) others. As Bloomberg notes, it's normal for automakers to offer "conquest" deals – giving a buyer cash for trading in a competitor's vehicle. Those deals aren't usually limited to one company's products, however; FCA's program looks specifically to take advantage of VW's legal and public relations nightmare. FCA isn't the only automaker trying this trick in Italy. Automotive News Europe also reported that Ford is offering approximately $840 in incentives across its entire range to owners of VW vehicles seeking to trade in for a Ford. No word of yet as to whether these incentives will spread beyond Italy or to other automakers.Related Video:

Dan Gurney, legendary all-American racer, dies at 86

American racer Dan Gurney, who raced and won in Formula One, the 24 Hours of Le Mans, IndyCar and NASCAR in the 1960s and who started a trend by spraying champagne on the victory podium, died in California on Sunday. He was 86. The news was announced by his wife, Evi, and family in a statement. "With one last smile on his handsome face, Dan drove off into the unknown just before noon today, January 14, 2018," they said. "In deepest sorrow, with gratitude in our hearts for the love and joy you have given us during your time on this earth, we say, 'Godspeed.'" The family said Gurney, whose Formula One career spanned one of the most glamorous and dangerous periods of the sport's history from 1959 to 1970, had died of complications from pneumonia. He won seven IndyCar races, five in NASCAR and four in F1, placing second twice in the Indianapolis 500. He raced in multiple series concurrently throughout much of his career. He was the first of just three drivers to win races in four series — sports cars, Indycars, Formula One and NASCAR. The feat was later replicated by Mario Andretti and Joan Pablo Montoya. At the height of his popularity, in 1964, Car and Driver promoted the idea of electing him president. He retired from racing in 1970 but returned for a NASCAR race in 1980. Between 1965 and 2012, his All American Racers, which he founded with Carroll Shelby and Goodyear, built 158 race cars and is the only constructor to have built a winning F1 Grand Prix car, a winning Indy 500 car and a winning Sports Car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Reporting by Alan Baldwin Featured Gallery Dan Gurney obituary View 20 Photos Motorsports Ferrari Ford Porsche IndyCar dan gurney