1971 - Ford Bronco on 2040-cars

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Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

Ford's smartwatch apps let drivers unlock its EVs

In recent months, both Hyundai and Volvo have launched smartwatch apps, allowing car owners to control some of their vehicle's functions from the comfort of their wrist. Now Ford wants in on the action. In the latest update to its MyFord app, available on both iOS and Android Wear, the carmaker is letting drivers of select electric and plug-in hybrid models access information on their vehicle battery status (including the estimated range), enable the air-conditioning, lock and unlock the car and follow directions to where their car is parked. One particularly interesting feature is the addition of a personal driving score, which indicates how well you are driving by factoring in your average miles to the gallon, distance traveled and how efficiently you accelerate and slow down. The more green leaves you see on the display, the better you're driving. If you own a Ford C-Max Energi, Ford Focus Electric, or Ford Fusion Energi and either an Apple Watch or Android Wear smartwatch (or both), then download the app right away. This article by Matt Brian originally ran on Engadget, the definitive guide to this connected life. New Ford Smart Watch Apps Allow Electric Vehicle Owners to Check Status from their Wrist Smartwatch owners can now download an update for the MyFord® Mobile app in the Apple App Store and Google Play, which includes Android Wear and Apple Watch smartwatch applications The apps, developed by Ford engineers, allow users who drive Ford battery electric or plug-in hybrid vehicles to check their battery charge level, determine driving range before a trip and locate where their vehicle is parked, among many other offerings – all from their wrist MyFord Mobile watch apps specifically developed to fit the design of both round and rectangular watch faces DEARBORN, Mich., Sept. 16, 2015 – Drivers of Ford electric and plug-in hybrid vehicles can now access their battery charge status, unlock their doors and get a driving score from their last trip with the MyFord® Mobile application for smartwatches. "The app gives drivers the ability to quickly check important data like available range before leaving on a journey – without having to access the mobile application on their smartphone," said David Hatton, Ford manager, Connected Vehicles and Services.

Ford-sponsored survey says a third of Brits have snapped a 'selfie' while driving [w/videos]

Talking on the phone while driving isn't advisable, and texting while driving is downright dangerous. Considering those truths, the fact that we even need to point this out this is incredibly disturbing: taking "selfies" while behind the wheel is exceptionally stupid. But, it's a thing that a third of 18- to 24-year-old British drivers have copped to doing, according to a new study from Ford.
Ford, through its Driving Skills for Life program, surveyed 7,000 smartphone owners from across Europe, all aged between 18 and 24, and found that young British drivers were more likely to snap a selfie while behind the wheel than their counterparts in Germany, France, Romania, Italy, Spain and Belgium.
According to the study, the average selfie takes 14 seconds, which, while traveling at 60 miles per hour, is long enough to travel over the length of nearly four football fields (the Ford study uses soccer fields, but we translated it to football, because, you know, America). That's an extremely dangerous distance to not be focused on the road.