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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Translogic 180: Zombie 222 Electric '68 Mustang

Translogic heads to Austin, TX for a chance to drive the all-electric Zombie 222, a 1968 Ford Mustang converted by Mitch Medford and his team at Blood Shed Motors. "I wanted to start a company that would do nothing but specialize in converting vintage iconic cars into supercars," said Medford. The Zombie 222 has classic looks, but modern performance with over 800 horsepower and 1,800 ft-lbs of torque, making it the fastest electric car we've ever driven on Translogic. Those mind-blowing specs helped the Zombie 222 conquer the Texas Mile, setting the electric speed record at 174.2 miles per hour. "The Zombie 222 has been breaking electric records, said Medford. "Now it's time to break records—gas or electric." Next up for Medford and his Zombie 222 is a Kickstarter-funded attempt at 200 miles per hour. But first, we take a turn behind the wheel. Have an RSS feed? Click here to add Translogic. Follow Translogic on Twitter and Facebook. Click here to learn more about our host, Jonathon Buckley. Green Ford Alternative Fuels Coupe Electric Performance Translogic Videos Original Video

2015 Ford Mustang to offer solid-rear axle, sort of

One of the biggest knocks against the last Ford Mustang was its solid-rear axle. Not one to actively court criticism, Ford dutifully swapped out the old-fashioned rear end for something a bit more modern in the redesigned 2015 Mustang, adding an independent rear suspension across the board.
While an IRS Mustang is great news for those that value handling and ride comfort, there's one big group that it's bad news for - drag racers. See, a solid-rear axle is a big deal for drag racers, because not only is it more durable and cheaper, but it's better for the hard launches that can make or break a race.
To satiate this vocal demographic, Ford will sell a body-in-white version of the Stang, complete with a nine-inch rear axle, that will debut at the 2014 Performance Racing Industry show. The news came from gas2.org, which cited an unnamed employee of Ford Racing at this year's PRI show.