Fiat 500 Sport on 2040-cars

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Fiat 500X and 500L could be combined into 500XL for next generation

The Fiat 500L, classified as a subcompact minivan, has been on sale since 2012 in Europe, since 2014 in the U.S. Its subcompact crossover platform-mate, the 500X, went on sale in 2014 in Europe, replicating the same two-year delay in getting to the U.S. Neither has managed to make much of an impression in the U.S., but the 500X has done solid business globally, moving more than 455,000 units in Europe alone since going on sale and still putting up strong numbers deep into its first generation. The 500L, far from the prettiest offering in an unloved segment, has seen its European sales numbers decline from 94,114 in 2014 to 36,495 last year, but that's still not a shabby figure. AutoExpress figures the twins will roll out second-generation versions in about 18 months, but word from Fiat boss Olivier Francois suggests they could meld into a single 500XL model combining the best of their individual traits. What's more, the resulting vehicle is viewed as a prime candidate for electrification, Francois citing the roomy, high-riding 500L as "a particularly good body, high on wheels, to add batteries [to]." The 500X injects appeal into the equation, since Fiat needs to "think of the next generation with the same approach to the consumer that makes a lot of sense in an all-electric version, with a body that is obviously more relevant and in fashion. We’re thinking maybe a blend of the X and L is the way ahead, at the end of the day. But it is not for the near future – and when I say near, I mean not by the end of this year, for sure." Francois' mention of the 500L having a good body for full electrification begs the question of a second-generation platform. The new battery-electric 500e rides on a bespoke EV architecture that's so far only publicly planned to support other electric minicars like an electric Panda and the production version of the Centoventi EV concept. The Renegade has been electrified with a PHEV model, and it would make sense for that tech to cross the aisle into the Fiats — the Jeep is built in the same plant as the Italians, after all — but potentially being so close to a new generation, Fiat could opt to save money and go with one of its mild hybrid solutions for now. Considering what Fiat has on its to-do list over the next 18 months, however, from managing its own affairs post-coronavirus to completing the merger with PSA Group, anything is possible. All we can be sure of is that U.S.

Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

Amazon is showcasing its big push into cars and transportation at CES

From making cars talk using Alexa's voice to managing data from factories full of robots, Amazon wants a big piece of the action in transportation, and next week at CES will unveil more about its strategy to achieve that goal than ever before. The Seattle retail and cloud services powerhouse plans to use the annual technology show in Las Vegas to unveil its plan to be a major player in self-driving vehicle technology, connected cars, electric vehicles and management of the torrents of data generated by automakers and drivers, company executives told Reuters. Amazon Web Services, which provides large-scale cloud computing and data management services, is central to Amazon's strategy. "We really are extending ourselves more and more out in the ecosystem from manufacturing to connected car," Jon Allen, head of professional services in Amazon Web Services' automotive practice, said in a telephone interview. "The takeaway message on this is if you go to CES this year we really are taking it as a 'One Amazon' view." Until now, Amazon has shown its transportation strategy to investors — and rivals — one piece at a time. Amazon has invested in self-driving software startup Aurora. It also has signed deals with automakers to deliver packages to vehicle trunks, help develop electric vehicle charging networks and use AWS to network their factories. The Seattle company will share the CES stage with partners such as virtual reality firm ZeroLight, electric vehicle startup Rivian, Canada's BlackBerry Ltd and video game software development company Unity Technologies. "It's our attempt to weave everything together in a single experience for our customers," Dean Phillips, AWS' automotive technical leader, told Reuters. "Customers don't distinguish AWS from Alexa from Amazon.com. It's Amazon."   Related: As GM readies Alexa convenience for vehicles, we ponder its dark side   At CES, ZeroLight and GM's Cadillac will demonstrate how they are partnering to develop an online vehicle configuration experience that will allow high-fidelity images of vehicles that consumers build online to be taken with them on visits to dealers, Phillips said. The process can open the door to dealers better meeting customer needs by knowing what users focused on when building their dream car. It has already boosted profit per vehicle at Volkswagen's Audi brand by an estimated 1,200 euros ($1,340), he said.