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Fiat looks to retire 'Fix It Again, Tony' by knocking Honda

Ask Americans what Fiat stands for, and the odds are pretty low that you'll hear, "Fabbrica Italiana Automobili Torino" to be the answer. The more far likely response is "Fix It Again, Tony." The ignominious moniker comes from the brand's stint selling often unreliable models in the US in the '60s and '70s, and it remains in some minds today. However, Fiat thinks the time is right to challenge the old stereotype, and it's doing just that with a new commercial for the forthcoming 500X compact crossover, while taking some shots at Honda, as well. In the ad, a guy just wants his Civic repaired, but two heavily accented, Italian mechanics berate his Honda for not being sexy. The boss of the shop eventually promises, "We fix it," and the customer goes inside to enjoy an espresso. At no point is the infamous, "Fix it again, Tony," ever actually uttered, but it's strongly suggested with a sign for Tony's Fix It Shop prominently displayed in several shots. In an interview with Automotive News, Fiat global brand boss Olivier Francois explained the idea behind the commercial. It "features a skeleton in the closet, the elephant in the room. His name was Tony, and he had to go," Francois said to AN. The 500X goes on sale in the first half of 2015 in the US and shares a platform with the Jeep Renegade. The CUV is offered with either a 1.4-liter, turbocharged four-cylinder with 160 horsepower and 184 pound-feet of torque, or a 2.4-liter four-cylinder with 180 horsepower. The commercial certainly shows courage to take on the Fiat's old stereotype, but the brand has more to beat than just perception. The company came in dead last by a large margin in JD Power's 2014 Initial Quality Study, and it was also at the bottom of Consumer Reports' 2015 Predicted Reliability report. Scroll down to watch the ad for Fiat's attempt to challenge the legacy of Tony. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Pininfarina launches Classiche certification program for vintage cars

Pininfarina is focused on its future as a carmaker, but it's not forgetting about its past as a design house and contract manufacturer. The brand launched a certification program called Pininfarina Classiche that aims to give enthusiasts valuable details about their vintage car. Only two cars will initially be certifiable by Pininfarina: the four evolutions of the Alfa Romeo Spider built between 1966 and 1993 and the different versions of the Fiat 124 Spider sold from 1966 to 1985. Pininfarina designed both roadsters, and it notably took over production and sales of the Fiat model in 1982. American sales of the Pininfarina-badged Spider started for 1984 following Fiat's exit from our market. The certification service aims to provide collectors with production-related data about their car. This includes the chassis number, the market it was built for, the original paint and upholstery colors, the date that the car left Pininfarina's factory, as well as any and all other details that are available, such as the engine number and, for convertibles, the color of the soft top. Pininfarina notes that it waited until 2024 to offer this service because providing it required cataloging its archives, which took about two years, and using an archive management software. Enthusiasts who want to get their car certified need to reach out to Pininfarina. The firm will look through its archives and give the customer a list of what's available. The certification costs ˆ400 (about $430) for cars built before 1980 and ˆ300 (around $330) for post-1980 models.  Pininfarina has designed and built dozens of cars since its inception in 1930, and it plans to expand its Classiche service in the near future. It notes that its archives department includes production serial numbers for over 700,000 cars and more than 20,000 historical documents such as design sketches, technical blueprints, photos taken on the assembly line, and correspondence with the carmakers it worked with. Related video: Featured Gallery Pininfarina classics View 11 Photos Alfa Romeo Fiat Convertible Classics PininFarina

Fiat version of Mazda MX-5 Miata to be called 124 Spider

Fiat has a definite use for its recent US trademark on the 124 Spider name, and it's something that should make many performance fans quite happy. FCA CEO Sergio Marchionne confirmed to Auto Express that the Italian brand's future roadster would bear the classic name. Auto Express reportedly asked Marchionne directly about the convertible at the 2015 Geneva Motor Show. The CEO said: "Do we want to do it now?" After another executive verified the name, Marchionne responded: "There you go – a world class premiere right in this room!" Autoblog reached out to Fiat Brand communications boss in the US Ariel Gavilan for more information, and he verified the story. Gavilan said that brand head Olivier Francois confirmed the 124 Spider name to international media during a briefing in Geneva. FCA isn't going quite so far as officially confirming that the 124 Spider shares a platform with the latest Mazda MX-5 Miata, but that's almost a certainty. The two automakers jointly developed the chassis, and the original plan was for it to underpin an Alfa Romeo. However, Marchionne didn't want an Alfa assembled outside of Italy. Fiat even hinted at this possible change as far back as the corporation's five-year plan last summer. Insiders tell Auto Express that the 124 Spider reportedly carries retro-inspired style, and hopefully, that means the roadster evokes the look of the original 124 Sport Spider (pictured above) by Pininfarina. Fiat allegedly is also aiming for a weight less than 2,205 pounds, and the engine range is likely comprised of versions of the brand's 1.4-liter turbo. The mill already pumps out 160 horsepower and 183 pound-feet of torque in the Fiat 500 Abarth in the US. According to Auto Express, Fiat and Mazda have an agreement to launch the Miata in 2015 and the 124 Spider in 2016. A hotter Abarth version could come along eventually, too. Related Video: