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Junkyard Gem: 1985 Bertone X1/9

Sales of the Fiat X1/9 began in the United States in 1974, and the price tag was very reasonable for a mid-engined Italian two-seater. For a time, these cars were common sights on American streets, at least in non-rusty areas. Then Americans became disillusioned with the Fiat brand, and the company folded its tent and departed the continent after 1982, not returning until 2010. Automotive dealmaker Malcolm Bricklin saw an opportunity at that point, and his company began bringing in 124 Sport Spiders badged as Pininfarinas and X1/9s badged as Bertones. Here's an '85 Bertone in a California wrecking yard. Fiat had hired Bertone to design the X1/9 in the first place, so the badging change wasn't so jarring to those Americans familiar with the car's history. Bricklin introduced Subaru cars to the United States in the late 1960s, started his own car company in the middle 1970s, then went on to bring a Yugoslavian-built Fiat 127 variant to these shores, via the same company that was already bringing in the X1/9. Power came from what amounted to a Fiat 128 engine/transaxle assembly, mounted just behind the rear window. In 1985, the Bertone X1/9 had 75 horsepower and weighed just over a ton. This car still has the allegedly valuable hardtop. I'm pretty sure that every American X1/9 owner has several of these stashed away by now. Optimistically, Bertone used a six-digit odometer in this car. 188,285 miles would have been pretty respectable in a 1985 Corolla, never mind a Fiat known for shaky electrical systems and poor build quality. I still see quite a few X1/9s in the big self-service wrecking yards, and even more 124 Sport Spiders. The seat upholstery is very stylish. I checked this car's VIN on the California smog-check database, which shows that it last passed the emissions test in 2009. Perhaps something broke soon after that and the car awaited repairs that never came. It has both a trunk and a frunk. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Just a thing for a nice leisurely drive on a salt flat.

VW, Fiat, Mercedes could be CNG winners in Europe

Fiat ads in the US try to play up the exotic, sexy side of Italian culture. On the home front in Italy, however, passenger-vehicle sales are marked by something less edgy and quite a bit more practical: the growth of compressed-natural-gas (CNG) powered car sales. In fact, Italy is leading a group of European countries where CNG sales are on the upswing and may be benefiting automakers like VW, Fiat and Mercedes-Benz, according to Automotive News. VW started sales of its Golf TGI natural-gas vehicle this year – the company's fourth in Europe – while Mercedes-Benz added a natural-gas B-class model. Fiat accounts for about 50 percent of CNG vehicles sold on the continent. In all, Europe's CNG sales through September totaled about 67,000, up seven percent from a year earlier, Automotive News Europe says, citing research firm JATO Dynamics. And the number of CNG vehicles on Europe's roads could jump tenfold within the next decade. The draw is a combination of lower refueling prices and a CNG drivetrain that typically emits less CO2 than diesel vehicles. As for Italy, about five percent of new-vehicle sales are CNG. To put that into perspective, hybrids, battery-electric vehicles, plug-in hybrids and diesels combined to account for about 4.2 percent of US vehicle sales last year. News Source: Automotive News - sub. req.Image Credit: Volkswagen Green Fiat Mercedes-Benz Volkswagen Natural Gas Vehicles CNG

P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."