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Fiat: Ready For Action

Leave it to Fiat to employ a certain little blue pill in its 2015 Super Bowl advertising. The company employed a Viagra-like medication to highlight its all-new 500X soft-roader, a larger, all-wheel-drive variant of the cute-as-a-button 500 hatchback. It's not until the end of the ad that you realize just what the advertisement is for, but once you get to the car, you're sure to get a chuckle.

Playboy's Playmate of the Year gets a Fiat 124 Spider

As Playboy's latest – and possibly last – Playmate of the Year, we have little doubt that Eugena Washington can get a ride in just about any car she wants. But for the next two years she'll be driving herself around in a 2017 Fiat 124 Spider – the model that FCA has fittingly positioned as the automotive equivalent of Viagra. A two-year lease on the Japanese-made, Italian-styled roadster is part of Washington's prize package for winning the magazine's top honor, along with $100,000 in cash. The actress and model has already made it to the top three in the seventh season of Tyra Banks' show America's Next Top Model and has appeared in advertising campaigns for Lexus, Target, and an array of cosmetics brands. Eugena is the publication's 57th Playmate of the Year, and the third black woman to receive the title (following 1990's Renee Tenison and Ida Ljungqvist in 2009). But she may also be the last as the magazine, in an historic move, transitions away from nudity in print and into the mainstream to compete with publications like GQ and Vanity Fair. Related Video: Eugena Washington, Playboy's 2016 Playmate of the Year, With All-new 2017 Fiat 124 Spider May 12, 2016 , Auburn Hills, Mich. - Eugena Washington, an accomplished model and actress from Palmdale, California, has been named Playboy's 2016 Playmate of the Year. Along with her title, Washington receives $100,000 in prize money and a two-year lease on the all-new 2017 Fiat 124 Spider. Reviving the storied nameplate, the all-new 2017 Fiat 124 Spider brings its classic Italian styling and performance to a new generation. Paying homage to the original 124 Spider nearly 50 years after its introduction, the 2017 Fiat 124 Spider delivers the ultimate Italian roadster experience with driving excitement, technology and safety combined with iconic Italian design. Washington is featured on the cover and a 10-page pictorial inside Playboy's June 2016 issue. Click here for more from the May 11 announcement. ### Playboy Names Eugena Washington Its 2016 Playmate Of The Year LOS ANGELES, May 11, 2016 /PRNewswire/ -- Eugena Washington, an accomplished model and actress from Palmdale, California, has been named Playboy's 2016 Playmate of the Year and will be formally introduced to press today at the Playboy Mansion in Holmby Hills, California.

Stellantis invests more than $100 million in California lithium project

Stellantis said it would invest more than $100 million in California's Controlled Thermal Resources, its latest bet on the direct lithium extraction (DLE) sector amid the global hunt for new sources of the electric vehicle battery metal. The investment by the Chrysler and Jeep parent announced on Thursday comes as the green energy transition and U.S. Inflation Reduction Act have fueled concerns that supplies of lithium and other materials may fall short of strong demand forecasts. DLE technologies vary, but each aims to mechanically filter lithium from salty brine deposits and thus avoid the need for open pit mines or large evaporation ponds, the two most common but environmentally challenging ways to extract the battery metal. Stellantis, which has said half of its fleet will be electric by 2030, also agreed to nearly triple the amount of lithium it will buy from Controlled Thermal, boosting a previous order to 65,000 metric tons annually for at least 10 years, starting in 2027. "This is a significant investment and goes a long way toward developing this key project," Controlled Thermal CEO Rod Colwell said in an interview. The company plans to spend more than $1 billion to separate lithium from superhot geothermal brines extracted from beneath California's Salton Sea after flashing steam off those brines to spin turbines that will produce electricity starting next year. That renewable power is expected to cut the amount of carbon emitted during lithium production. Rival Berkshire Hathaway has struggled to produce lithium from the same area given large concentrations of silica in the brine that can form glass when cooled, clogging pipes. Colwell said a $65 million facility recently installed by Controlled Thermal can remove that silica and other unwanted metals. DLE equipment licensed from Koch Industries would then remove the lithium. "We're very happy with the equipment," he said. "We're going to deliver. There's just no doubt about it." Stellantis CEO Carlos Tavares called the Controlled Thermal partnership "an important step in our care for our customers and our planet as we work to provide clean, safe and affordable mobility." Both companies declined to provide the specific investment amount. Controlled Thermal aims to obtain final permits by October and start construction of a commercial lithium plant soon thereafter, Colwell said. Goldman Sachs is leading the search for additional debt and equity financing, he added.