2014 Fiat 500l Trekking on 2040-cars

Auto blog

Godzilla stops off for a little Italian in new Fiat ad

Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster - Godzilla.
Yes, the Japanese monster icon is getting rebooted in a new film starring Breaking Bad's Bryan Cranston, as well as Ken Watanabe and Elizabeth Olsen. With the iconic kaiju hitting US theaters on May 16, the release of the Fiat/Godzilla ad is well timed.
In the ad, Godzilla is doing what he does best, all while devouring standard-sized 500s in the same way that you or I might eat a few grapes. This is working out quite nicely, until the big lizard bites off more than he can chew with the 500L.

2017 Fiat 124 Spider First Drive

If you've been following the protracted birth of this car, you probably know the basics: The 2017 Fiat 124 Spider is a Mazda MX-5 in an Italian-designed suit. It's built in Japan, and it was engineered by Mazda but sports a Fiat engine – shared bones, different philosophies. A quick Miata aside: When we found out the latest MX-5 had less power than the NC-generation car that came before it, what got shouted down was the fact that it's significantly lighter, and it's also a damn riot to drive. It doesn't need more power, and we reaffirm this belief every time we get in one. I did just that, driving one to the airport to catch a flight to San Diego this week. With the MX-5's charms freshly in mind, I drove the 124 Spider in both basic Classica and posh Lusso trims on-road, ­and briefly sampled the sportier Abarth version at a long autocross-style cone course. What I really wanted to know is how much Fiat character found its way into the latest evolution of the Japanese interpretation of the classic European roadster. Whereas the MX-5 is stretched drum-tight over its hardpoints, the 124 Spider has an extended nose and tail; since the wheelbase is unchanged, this manifests in larger overhangs. To be generous, this body stretch increases the trunk space slightly and improves cooling to the turbocharged engine, which faces more significant heat-management challenges than Mazda's 2.0-liter. It also gave Fiat's designers some room to incorporate scallops for the LED-equipped headlights that recall the sealed beams on the original Fiat 124 Spider from 1966, those iconic twin power bulges on the hood, and an angular grille. Whether you consider the 124 to be attractive on its own, in comparison to the MX-5, or an appropriate homage to the original car is entirely subjective, but I'll weigh in with mixed feelings. Sharing a platform has its challenges, and recall that Fiat came into this development process late. This was supposed to be an Alfa Romeo, remember? How that affected the design process isn't clear, and no one would cop to it, but it seems that the Fiat-ization of the MX-5 didn't happen at a leisurely pace, nor on Fiat's terms. I think it's less handsome than the MX-5 in general, but in certain colors (and in the Abarth trim) it's a looker. The front end is especially handsome, and the character line that kicks up at the door handle adds some real interest to the profile.

Junkyard Gem: 1975 Fiat 124 Sport Spider

Fiat sold the two-seat convertible version of the 124, the Sport Spider, in North America from the 1968 through 1982 model years. After that, Pininfarina continued to build and sell the 124 Sport Spider through 1985. Like the similarly cheap and fun MGB, plenty of these cars were sold, and huge numbers remain in back yards, garages, and driveways across the continent. Those unfinished projects continue to get evicted, which means I see a good half-dozen discarded 124 Sport Spiders in junkyards every year, about the same quantity now as you'd have seen 30 years ago. Here's a once-snazzy tan '75, spotted in Denver. Fiats became somewhat mainstream in the United States during the early 1970s, with the extremely cheap 128 stealing plenty of Beetle and (a bit later) Civic sales. The 124 Sport Spider competed directly against the MGB, and both types once served as commonplace daily drivers all over the country. In 1975, the 124 Sport Spider cost $4,703 ($23,140 today) and had 86 horsepower to move its 2,320 pounds. Meanwhile, the MGB cost $4,249 and weighed just 2,287 pounds … but was issued a mere 62.5 horses by British Leyland. The Fiat Twin Cam DOHC straight-four was decades more modern than the MGB's elderly (but quite sturdy) pushrod BMC B engine. If this is the original engine, it displaced 1,756cc. There's enough rust to scare off would-be restorers, but this car could have been put back on the street at fairly low cost. Naturally, I brought a vintage Italian film camera — a Bencini Comet II, circa 1951 — to photograph this vintage Italian car. You can tell a sports car owner is serious when you see studded snow tires on the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The car so good, it made you hallucinate romantic drives with Rolls-Royce owners. Featured Gallery Junked 1975 Fiat 124 Sport Spider View 17 Photos Auto News Fiat Automotive History Convertible fiat 124 Junkyard Gems