2014 Fiat 500l Trekking on 2040-cars

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1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

FCA workers get raises, health care co-op in new UAW deal

The pending labor agreement between FCA US and the United Auto Workers is now in the hands of union members to confirm. It's expected to be accepted, but a final decision could take weeks, The Detroit News reports. Employees didn't get everything they were hoping for, and contrary to earlier reports, the two-tier wage system remains in place. However, there are attempts to lessen the difference between the levels in this four-year deal. Assuming FCA US workers agree to this offer, the starting pay for tier-two workers would go up around a dollar to $17 an hour. The other level would now begin at $25.35, about a $6 increase, and they would receive 3 percent raises in the first and third year of the deal. Both groups also get $800 in profit sharing for each percent the automaker's profit margin rises above two percent. Extra money kicks in for the second tier above eight percent. Union members get a $3,000 bonus for accepting this contract, as well. The other major change under the pending agreement is the previously rumored switch to a healthcare co-op. The goal is to collect members from the Big Three together to create a huge member base for leverage to negotiate better rates with insurance companies. The UAW is promising no increase in cost to workers, according to The Detroit News. The idea was inspired by the similar structure for the Voluntary Employee Beneficiary Association for union retirees. UAW boss Dennis Williams expects the agreement to be approved. "Once the membership looks at it, hears the explanation for it, I think they'll ratify it," he said, according to The Detroit News. The next step is to craft similar deals with General Motors and Ford. Related Video:

Sergio Marchionne says hybrids will replace small diesel Fiats

FCA's Sergio Marchionne is convinced diesel is dead when it comes to small city cars. That means the upcoming new generation Fiat 500 will lose its 1.3-liter MultiJet diesel and gain a 48-volt hybrid powertrain. Nitrogen oxide emissions are something you want to get rid of in city use, where the 500 and its competitors shine. It seems only the brave will continue selling diesel cars in this class. In an interview with AutoExpress, Marchionne says he's certain about diesel's fate. "There are very few things that are certain in this market - apart from one, and that is that small displacement diesels are dead. I think everything else is fair play, so we'll experiment," says Marchionne. In the city car class, manufacturers will have to reach a purchase price for hybrid tech that's similarly as low as gasoline and diesel powered small cars. But creating full hybrids out of the 500 and the Panda would render them so expensive, it would be lethal for Fiat. The solution will most likely be a 48-volt "mild" hybrid system, which can create some of the mileage gains of a full hybrid system but at much less cost. "I think hybrids are inevitable," Marchionne says. "The question is not the technology, it's a question of the cost and whether the consumer will pay. We will have to play with a variety of solutions." Among that variety: Could replacing the diesel model in Europe with the 48-volt system lead to sales of that system in the US, as an alternative or even replacement for the all-electric Fiat 500? All we know is, Marchionne in the past has bemoaned the EV model as a loss leader. The next-generation Fiat 500 is expected to reach production in 2019.