2013 Fiat 500 Pop on 2040-cars

Auto blog

Fiat contemplating sub-brand to compete with Dacia, Datsun

You can add Fiat to the admittedly short list of automakers considering a low-cost brand to rival Dacia. The inexpensive Eastern European brand from Renault-Nissan has performed on the balance sheet like a premium model line, and the money the alliance is taking off the table is encouraging other players to deal themselves in. Pretty soon Nissan's Datsun sub-brand will join the Dacia party, going on sale in Russia, Indonesia and India and will claim even more rubles, rupiahs and rupees for the parent company. Volkswagen recently said it will make a decision this year on a budget line for the Chinese market. With the euthanasia of Lancia and plans to move the Fiat brand upmarket, company CEO Sergio Marchionne wonders aloud to Automotive News Europe whether there could be room for a new budget brand underneath Fiat.
We're told that the initiative has been in the idea box for five years and even moved to the stage of name considerations, like Innocenti, but worries about profit kept it from realization. If such a range were to be developed, Marchionne says it couldn't be built in Italy and stay within budget, and the company is "analyzing its manufacturing capacity outside of Europe to see if a low-cost brand is viable."

Fiat 500 commercial expanded into 'Sexy People' music video

The last time we wrote about the Fiat USA commercial Immigrants, it was to question whether the ad provided our first glimpse of the 500T. That was a year ago, but Fiat isn't finished utilizing that commercial theme. The song in the one-minute commercial was Sexy People (All Around the World) by Italian songstress Arianna, and the Immigrant commercial has been lengthened and turned into a music video for the song as Arianna prepares that track and more for her first studio album.
The tune features Pit Bull and the clip is like a hip-hop video meets The Little Mermaid. Well, until Charlie Sheen shows up. That's when it starts Winning, and you can enjoy it all in the video below, along with the original ad from Fiat.

Junkyard Gem: 1975 Fiat 124 Sport Spider

Fiat sold the two-seat convertible version of the 124, the Sport Spider, in North America from the 1968 through 1982 model years. After that, Pininfarina continued to build and sell the 124 Sport Spider through 1985. Like the similarly cheap and fun MGB, plenty of these cars were sold, and huge numbers remain in back yards, garages, and driveways across the continent. Those unfinished projects continue to get evicted, which means I see a good half-dozen discarded 124 Sport Spiders in junkyards every year, about the same quantity now as you'd have seen 30 years ago. Here's a once-snazzy tan '75, spotted in Denver. Fiats became somewhat mainstream in the United States during the early 1970s, with the extremely cheap 128 stealing plenty of Beetle and (a bit later) Civic sales. The 124 Sport Spider competed directly against the MGB, and both types once served as commonplace daily drivers all over the country. In 1975, the 124 Sport Spider cost $4,703 ($23,140 today) and had 86 horsepower to move its 2,320 pounds. Meanwhile, the MGB cost $4,249 and weighed just 2,287 pounds … but was issued a mere 62.5 horses by British Leyland. The Fiat Twin Cam DOHC straight-four was decades more modern than the MGB's elderly (but quite sturdy) pushrod BMC B engine. If this is the original engine, it displaced 1,756cc. There's enough rust to scare off would-be restorers, but this car could have been put back on the street at fairly low cost. Naturally, I brought a vintage Italian film camera — a Bencini Comet II, circa 1951 — to photograph this vintage Italian car. You can tell a sports car owner is serious when you see studded snow tires on the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The car so good, it made you hallucinate romantic drives with Rolls-Royce owners. Featured Gallery Junked 1975 Fiat 124 Sport Spider View 17 Photos Auto News Fiat Automotive History Convertible fiat 124 Junkyard Gems