2013 Fiat 500 Abarth on 2040-cars

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Apple enthusiasts sleuth out some Project Titan details

With apologies to Tesla fans, there are, perhaps, no brand enthusiasts quite as enthusiastic as Apple enthusiasts. Every scrap of rumor, innuendo and speculation about the company and its endeavors gets thoroughly investigated, with the results promptly posted to the internet, frequently at the AppleInsider website. So, when news of the Cupertino corporation's Project Titan surfaced – deerstalkers were donned, secret sources tapped, and the game was afoot. So, what have they learned so far? A bit, it seems. Perhaps the most tangible nugget takes the unique shape of the Fiat 600 Multipla, pictured above. SixtyEight LLC, thought by AppleInsider to be the corporate sub-entity under which Project Titan is being conducted, imported a 1957 example of this unique bit of Italian automotive history. We don't know if the this "minivan-type" hauler of yore was brought stateside to serve as inspiration for a new design or whether it might end up being a whimsical technology demonstrator. Perhaps neither. We can only hope – or hope not, depending on how you view this variation of the 600 – that an Apple car will carry some Multipla DNA. What we can be pretty sure of is this: Apple enthusiasts will continue to seek out more clues about this program until it's completely revealed, officially or otherwise. You can read more on the Project Titan sleuthing discoveries here. Feel free, of course, to voice your opinions, clues and speculations in Comments below. Related Video: News Source: AppleInsiderImage Credit: Elmar Peiffer Green Rumormill Fiat Minivan/Van Electric project titan icar

FCA applies to trademark 'My Freedom' for subscription service

Almost a year ago to the day, several outlets reported that Fiat Chrysler would trial three car-swapping programs in Boston focused on the Jeep brand. One program covered peer-to-peer Jeep rentals through Turo; another was a three-month subscription service through Avis that allowed Jeep owners to swap for Ram or Dodge vehicles; the third was called "Car Borrowing" and enabled Jeep owners to buy "Jeep Coins" to use on a one-day rental of other Fiat Chrysler products. It's possible FCA is taking last year's lessons to the next phase, CarBuzz having discovered the automaker applied to trademark the term "My Freedom" with the U.S. Patent and Trademark Office. The listed purpose of the mark would be "motor vehicle subscription services, namely, providing temporary use of motor vehicles to members for their personal use." Having begun its research using Jeep, it's not clear if a potential My Freedom subscription service would retain the 4x4 SUV focus or include other brands in the fold; with Jeep's martial origins, the brand has made ample use of the Freedom name over the years. There's also a link to new partner Groupe PSA, as the French automaker's mobility division and subscription service is dubbed Free2Move.   Related: Autoblog's guide to car subscription services   FCA made no comment on the filing, but an analyst at AutoForecast Solutions told The Detroit News that the submission "prepares (FCA) for the future," as. "The idea that autonomy would prevent the need for your own vehicle leads perfectly into subscriptions." U.S. brands haven't cracked the subscription nut yet, even with their premium offerings. Ford bought subscription startup Canvas in 2016, then sold it last year to the car-rental app Fair. GM launch Book by Cadillac in 2016, and shut it down for retooling in 2018 before a re-launch scheduled to happen sometime this year. If nothing else, an FCA subscription program with access to the top-end product could give other-brand luxury owners an easy way to pay attention to Maserati and Alfa Romeo. That would be good for everyone. Related Video:    

Mopar maneuvers into SEMA with a multitude of modified models

As the aftermarket and performance arm of Fiat Chrysler Automobiles, Mopar has a duty to extract everything from the company's models that it can, and there's no better place to show all of its work off than the annual SEMA Show.
Dodge really gets in on the act this year with several customs to show off different parts of the brand's performance heritage. Perhaps the most interesting among them is the track-prepped Viper ACR Concept (pictured above). It wears a custom body kit to produce even more downforce, thanks in no small part to a monstrous wing at the back. To shed weight, most of the interior is stripped out, as well. Next up, the Challenger T/A Concept takes inspiration from '70s Trans-Am racing in a livery of Sublime Green and matte black paint. The center scoop in the hood keeps the 6.4-liter V8 fed with cool air, and the special's 20-by-9.5-inch matte black wheels keep it planted in the corners.
Also getting the once-over from Mopar is the Charger R/T. It wears the division's body kit, and under the hood, a cold-air intake keeps the 5.7-liter V8 breathing. The suspension is retooled to hold the road better with a coil-over kit, upgraded sway bars and strut tower braces for the front and rear. The company is also showing off a snazzy blue Charger with a mean look. The final Dodge getting work from Mopar is the Dart R/T Concept with bright, O-So-Orange paint and a matte black hood with a scoop hooked directly to the air intake. The performance-oriented design is finished off with a coil-over suspension and big brake kit, as well.