2012 Fiat 500 C Pop Convertible 2-door 1.4l on 2040-cars

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Fiat jokes 124 Spider as effective as Viagra

Fiat has released a follow up to its innuendo-laden 500X ad from last year. But rather than a crossover, um, reacting to a certain little blue pill, the company's new 124 Spider is the pill. Now, Road and Track readers might remember seeing something about this video. It originally aired as part of the 124 Spider's debut footage from the 2015 Los Angeles Auto Show. At the time, it wasn't supposed to become a commercial – it was just a riff on a cheeky spot meant to sell CUVs. This new commercial is identical to the original footage shown in LA. Using the same old Italian couple as the previous spot, this new ad features an Italian man run out of his Viagra, and run off to get more. As it turns out, he just didn't need it. That's about all you need to know, really. So check out the ad up top.

2014 Fiat 500 1957 Edition takes retro even further

It's been 57 years since the "new" Fiat 500 was introduced in 1957, and to celebrate this iconic inspiration for the current 500, Fiat has revealed a new commemorative model at the LA Auto Show. The 2014 Fiat 500 1957 Edition will only be offered in North America, and it goes on sale next spring.
Paying tribute to the "Nouvo Cinquecento," this special-edition Fiat 500 has a throwback styling with its 1957-era wheel design and Fiat logo. The 1957 Edition also comes in a limited color palette consisting of classic hues including light green and baby blue with two-tone white roof and mirrors or a solid all-white paint job.
We think it's pretty cute, and you can judge for yourself after viewing our high-res image gallery above. If you'd like, Fiat's official press release can be found down below.

Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.