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Godzilla stops off for a little Italian in new Fiat ad

Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster - Godzilla.
Yes, the Japanese monster icon is getting rebooted in a new film starring Breaking Bad's Bryan Cranston, as well as Ken Watanabe and Elizabeth Olsen. With the iconic kaiju hitting US theaters on May 16, the release of the Fiat/Godzilla ad is well timed.
In the ad, Godzilla is doing what he does best, all while devouring standard-sized 500s in the same way that you or I might eat a few grapes. This is working out quite nicely, until the big lizard bites off more than he can chew with the 500L.

Stellantis wants to trim 3,500 hourly U.S. jobs, UAW says

WASHINGTON — Chrysler-parent Stellantis NV wants to cut approximately 3,500 hourly U.S. jobs and is offering voluntary exit packages, according to a United Auto Workers union letter made public Tuesday. The automaker is looking to reduce its hourly workforce offering incentive packages that include $50,000 payments for workers hired before 2007, UAW Local 1264 said in a letter dated Monday posted on its Facebook page. Stellantis spokeswoman Jodi Tinson declined to comment. A person briefed on the matter said the figure might be lower than the figure cited in the UAW letter. In late February, Stellantis indefinitely halted operations at an assembly plant in Illinois, citing rising costs of electric vehicle production. The action impacted about 1,350 workers at the Belvidere, Illinois, plant that built the Jeep Cherokee SUV and resulted in indefinite layoffs. The automaker has warned it may not resume operations as it considers other options. The UAW letter said openings created by workers leaving would be filled by workers on indefinite layoff. Stellantis said in February that about 40,000 U.S. hourly workers were eligible for profit sharing. Last week, UAW President Shawn Fain said Stellantis' decision to idle the Illinois plant was "a flat-out violation" of the union's contract with the UAW and is unacceptable. The UAW will enter talks with the Detroit Three before labor contracts expire in mid-September. Earlier this month, General Motors said about 5,000 salaried workers accepted buyouts to leave the automaker. GM CEO Mary Barra said February job cuts of a few hundred jobs and the 5,000 buyouts "provided approximately $1 billion towards" a $2 billion cost cutting target. Ford Motor Co recently announced significant job cuts in Spain, Germany and other parts of Europe and in August said it would cut a total of 3,000 salaried and contract jobs, mostly in North America and India. Hirings/Firings/Layoffs UAW/Unions Chrysler Dodge Fiat Jeep Maserati RAM Stellantis

Hybrid and Electric Jeeps, Fiats, and Alfa Romeos to be built in Poland

WARSAW - Fiat Chrysler will invest more than $200 million in its plant in Tychy in Poland, where new hybrid and electric Jeep, Fiat and Alfa Romeo models will be built, Deputy Prime Minister Jaroslaw Gowin said on Tuesday. The investment comes as a boost to emerging Europe's largest economy, which is hoping a switch to electric vehicles can help its auto sector catch up with regional rivals including the Czech Republic and Slovakia. "Modern, hybrid and electric cars of the Jeep, Fiat and Alfa Romeo brands will start to leave the factory in Tychy in 2022," Gowin wrote on Twitter. Gowin said there could be further investment in the plant in future but gave no details. Fiat Chrysler, which is planning a $38 billion merger with French rival PSA to create the world's No.4 carmaker, said in a statement that early preparations for the expansion and modernization of the plant started in late 2020. The plant in Poland's industrial southern region of Silesia is one of the company's largest and currently employs around 2,500 people. Fiat Chrysler confirmed that new hybrid and electric Jeep, Fiat and Alfa Romeo models would be built in Tychy. It said the aim was to start mass production of the first of the three new passenger car models for the group's brands in the second half of 2022. Under a 2018-2022 plan, FCA pledged to invest 9 billion euros in electrification as part of investment plans totaling 45 billion euros. (Reporting by Alan Charlish and Agnieszka Barteczko in Warsaw, Silvia Recchimuzzi in Gdansk; editing by Jason Neely and Susan Fenton) Auto News Government/Legal Green Plants/Manufacturing Alfa Romeo Fiat Jeep Green Automakers Electric Future Vehicles Hybrid