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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

LaFerrari trading at double its list price

If you've been looking at the seven-figure price tags (plus or minus) on the latest batch of hypercars, and wondering how their manufacturers could possibly charge that much, consider that their predecessors typically traded at well above their list price as it is. The Ferrari Enzo, for example, listed for "only" $650k, but with production limited to 349 units, demand far outstripped supply, driving the mark-up into seven-figures. In fact Enzos are still selling for a million or more at auction. Surely Ferrari deserves a piece of that action itself, at least as much as the speculators... hence the $1.7 million sticker price on its successor LaFerrari.
Here's the thing, though: according to the latest reports, buyers are paying that much again just for the privilege of getting their hands on a LaFerrari. In other words, they're paying double the already sky-high asking price: as much as $3.4 million to put it in the same ballpark as the Lamborghini Veneno (whose production was even more limited) and the latest Legend edition of the Bugatti Veyron Vitesse roadster.
The story gets a bit more sane with its rivals, though: according to the analysis reported by Oracle Finance, the McLaren P1 is commanding "only" a $500k premium over list, and the Porsche 918 Spyder "just" $335k extra. However even less expensive new models from high-end automakers like the Lamborghini Huracán and Porsche Macan are reportedly commanding $50k and $10k premiums, respectively.

You can buy President Donald Trump's old Ferrari F430

You don't see this every day: This Ferrari F430 was formerly owned by President Donald Trump. Judging by the car's title, that point is indisputable. That makes it both a celebrity-owned vehicle, and a Presidential vehicle. It's quite the two-for-one. It could also become yours if you have the dough. This Ferrari comes from the second, presumably less famous owner, and will go for auction at the Auctions America event in Fort Lauderdale. The auction runs from March 31 to April 2, with the F430 crossing the block on April 1. Considering the original owner's tastes, it's a little surprising how restrained this car is. It's in classic Ferrari red with a tan leather interior. Not many options were added either, according to the original dealer sticker. The whole list includes red-painted brake calipers, an optional style of power seat called "Daytona," Scuderia Ferrari shield badges, and an upholstered headliner. In the end, combined with the destination charge, Trump's Ferrari came out to a little under $198,000 (its base price was $184,000). Auctions America expects to get a bit more for it. The auction estimate is $250,000 to $350,000. It also has just under 6,000 miles and is complete with all of its manuals, tool kit, and service records. If it were our money though, we'd go off and find an F430 that wasn't owned by a celebrity, and with a true manual transmission, as opposed to the paddle-shifted F1 gearbox in this model. Both characteristics would make it cheaper, and more fun to drive. Related Video: