1993 Ferrari Testarossa Tr on 2040-cars

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Ferrari stock falls after new CEO calls Marchionne's goals ‘aspirational’

MILAN — Ferrari's new boss sought to reassure investors that he would execute midterm targets set by his predecessor, Sergio Marchionne, but the stock has fallen by 12.5 percent since Wednesday after he described the goals to 2022 as "aspirational." Louis Camilleri was appointed chief executive of the Italian supercar maker on July 21, succeeding Marchionne, who fell seriously ill and later died after suffering complications following surgery. The sudden change jolted investors who had expected Marchionne, who nearly tripled Ferrari's value since taking it public in 2015, to stay on as CEO and chairman until 2021. It also left Camilleri, 63, to finish scripting a midterm strategy that will be presented in September and is meant to show how the company plans to achieve financial targets unveiled earlier this year, notably a goal to double core earnings to 2 billion euros ($2.33 billion) by 2022. In a post-results conference call with analysts, Camilleri said he and Marchionne, with whom he had interacted for years, shared the same ambitions for the company. The tobacco veteran, chairman and former CEO of Philip Morris International has served on the Ferrari board since 2015, while Marchionne in turn sat on the board of PMI. Asked about how he planned to deliver on the targets set by his predecessor, Camilleri said he would provide details during capital market days to be held on Sept. 17-18 at the company's headquarters in Maranello, Italy. "They are aspirational targets. At the capital markets day, we will tell you how we plan to get there," he said. "We will also have to disclose potential risks to that, but also significant opportunities that we see going forward." Ferrari's Milan-listed shares fell after the comments, and its shares on the New York Stock Exchange fell from a Wednesday high of $134.77 to $117.99 on Thursday morning. Tough act to follow At Ferrari, Camilleri has a tough act to follow. Marchionne orchestrated Ferrari's spinoff from parent Fiat Chrysler, positioned it as a luxury icon rather than a car manufacturer, and managed to do what few thought possible: sail through a self-imposed cap of 7,000 vehicles per year without sacrificing pricing power and exclusive appeal. When its share price hit a record high of 129.90 euros in June, the company that sold just under 8,400 vehicles last year was worth around 24 billion euros, almost as much as Fiat Chrysler, which shipped 4.7 million cars.

The Monaco Grand Prix clearly highlights Ferrari's team orders

Sebastian Vettel stretched his championship lead over Lewis Hamilton to 25 points on Sunday after becoming the first Ferrari driver since Michael Schumacher in 2001 to win Formula One's showcase Monaco Grand Prix. Teammate Kimi Raikkonen, on pole for the first time in nine years, lost out in the pitstops but secured a Ferrari one-two with Hamilton finishing seventh for Mercedes after starting 13th. The German celebrated as jubilantly as his seven times champion compatriot would have done, whooping over the radio and beaming from the podium as mechanics sang the Italian national anthem. "It's obviously a great day for the team... great to get the points, great to get the win," said Vettel. As with Schumacher in his pomp there was also a distinct whiff of 'team orders', with Raikkonen pitting first and Vettel staying out for a further five laps in a move that worked in his favor. Vettel's 45th career win was the German's third in six races but there was plenty of sympathy for Raikkonen, who last won with Lotus in 2013. The Finn looked far from happy on the podium, staring fixedly ahead and taking gulps of the Champagne as Vettel sprayed his. "It's still second place but it doesn't feel awful good," he said. "It's how it goes sometimes." "I know how it feels, it's not a good feeling," reigning champion Nico Rosberg, who retired at the end of last year after years of battling Hamilton at Mercedes, consoled him as he conducted the post-race interviews on the finish straight. Australian Daniel Ricciardo took his second successive podium with third place for Red Bull. MINIMAL OVERTAKING In a race with plenty of sunshine and minimal overtaking, late crashes ensured the safety car made its traditional Monaco appearance. While Raikkonen led for the first 34 laps, the writing was on the wall at the pitstops with a consensus emerging already before the start that Ferrari would favor the championship leader. "It was a very tense race. I knew that (staying out) was the chance to win and I was able to use that window and come out ahead. After that I was able to control the gap behind," said Vettel. What had been a processional race, with the wider new cars making overtaking more difficult, turned into sudden drama with a collision between Jenson Button's McLaren and Pascal Wehrlein's Sauber at the tunnel entrance.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.