1989 Ferrari Mondial T Cabriolet Convertible 2-door 3.4l on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Alonso and Rossi to field Ferrari at Le Mans?

The plot thickens and just keeps thickening when it comes to Ferrari's potential return to Le Mans. Antonello Coletta, the head of Ferrari's sports car racing program, first suggested that the new regulations being implemented by the ACO could potentially see the Prancing Horse marque compete in the top-tier LMP1 class. His thoughts have since been echoed by Stefano Domenicali, the head of the Scuderia's F1 team, and by chairman Luca di Montezemolo. And now we're hearing rumors over its potential driver lineup.
Word has it that Ferrari could send Valentino Rossi and Fernando Alonso to pilot its prototype at Le Mans in 2015 or 2016. The rumors were tweeted by Mark Webber (embedded below), who recently left F1 to drive for Porsche at Le Mans - and could amount to pure speculation, to some inside track on hard news or (as is often the case) something in between. One way or another, both Rossi and Alonso are multiple world champions in their fields with strong ties to Maranello and would make a formidable lineup - particularly if paired, we'd venture, with Ferrari's test driver Marc Gené, who won at Le Mans with Peugeot in 2009.
Although the Rossi connection would seem the greater stretch, it might actually make the most sense of the two. With nothing left to prove on two wheels, the seven-time MotoGP champion has been talking about leaving the series. He's test-driven Ferrari F1 cars on several occasions and raced the Ferrari 458 Italia GT3 in the Blancpain Endurance Series last season. The move would be a rare departure for Alonso, however, who has raced almost exclusively in open-wheel single seaters his entire career, and would need to balance the program with his F1 commitments. That is, assuming he doesn't get fed up with chasing after Sebastian Vettel and teaming with Kimi Raikkonen by then.

5 highlights from the 2018 Petersen Automotive Museum Auction

From the avant garde exterior design to the collection of vehicles between the walls, the Petersen Automotive Museum in Los Angeles is one of the coolest car museums in the U.S., and possibly the world. Among several others, the Petersen has two featured exhibits, The Porsche Effect and Legends of L.A. But the museum has a different type of viewing coming up at which you could touch, or even buy, a variety of special vehicles. After hosting its SoCal auction on the coast in Santa Monica for several years, RM Sotheby's has moved the event to the more central location of the museum. In addition to several works of art, the auction which takes place the weekend of December 7, will show several dozens of blue-chip vehicles, chosen by RM Sotheby's 30 car specialists. After sorting through lots that range from microcars to new-age supercars, here are five of the highlights that caught our eyes. 1956 Ferrari 290 MM by Scaglietti Projected Value: $22,000,000-$26,000,000 Without question, this is the crown jewel of the entire show. As the eldest and most experienced of the 11 total Ferrari lots, its estimated value of $26 million is more than five times the values of the other five cars listed below combined. From the jump, Ferrari threw the 290 into the line of fire. Starting its life with a four-cylinder 860 Monza engine and a Tipo 520 chassis, its first race was the Mille Miglia. Peter Collins was behind the wheel and racing photographer Louis Klemantaski was his copilot. Ferrari took the top five spots in the race, with this car, chassis No. 0628, finishing second. It went on to see multiple races and took on multiple forms, including a V12 swap at one point. After switching through the hands of multiple owners, it was sent to Ferrari Classiche in Maranello, where it was restored to its form at the time of the 1957 12 Hours of Sebring. It retains its original chassis, original bodywork, and original transmission, and houses the V12 from its 290 MM spec. The restoration was completed in 2015, and the car remains in incredible shape today. 1971 Lamborghini Miura P400 SV by Bertone Projected Value: $2,100,000-$2,500,000 Simply put, the Miura is one of the most significant supercars, and therefore one of the most important cars, of all time. Its two-seat, mid-engined configuration seismically shifted what a performance could and should look like, and its V12 gave it the power to be the fastest car in the world when it debuted.