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Ferrari building 350 unique special editions for its 70th anniversary

Ferrari has been in business since 1947, which makes 2017 the automaker's 70th birthday. To celebrate its old age, the company has reportedly decided to create 350 bespoke special editions, each different from the next. According to Autocar, the company made the announcement to 100 owners and collectors in Venice, Italy, last weekend during the Ferrari Cavalcade. The 350 unique models will come from Ferrari's current lineup, and will include 70 each of the California T, 488 GTB, 488 Spider, GTC4 Lusso, and F12 Berlinetta. The Italian automaker chose 70 of the most iconic vehicles from its past to inspire the upcoming special editions, with each of the 350 examples being unique. To get this level of exclusivity, the Tailor-Made division, which handles the company's extra-custom orders, will lend a helping hand in design. The hardest thing for Ferrari, however, won't be putting 350 unique models on the road, but deciding how to pick which owners and collectors get the opportunity to purchase them. According to Ferrari boss Sergio Marchionne, that is "the most difficult part of what I do." Yep, sounds like a tough job, turning away millionaires. Autocar reports that Ferrari will reveal the 350 special-edition models at the Paris Motor Show in October, but that sounds like a difficult task. We're guessing they won't all be present, but that would sure be a sight to see. Related Video:

Steve McQueen's Ferrari 275 GTB/4 to be auctioned in Monterey

We know from many, many years of watching classic car auctions, that there are certain qualities that ensure big money. For example, putting tiny silver horses and/or yellow badges on a red car will probably bring in a lot of cash. This is doubly true if said car hails from the 1950s or 1960s, and it's triply true if some dude drove it around in circles or if a celebrity owned it. That, friends, is how you make the serious dosh at auction.
Considering that, we should expect big, big things when this 1967 Ferrari 275 GTB/4 crosses the block at the big RM Auctions event during the festivities surrounding the 2014 Pebble Beach Concours d'Elegance.
Terrence Steven McQueen, better known as Steve McQueen and even better known as the coolest actor of the 1960s and 1970s, originally purchased this car while filming Bullitt in San Francisco, which should provide a big boost to its sale price.

Ferrari 312PB looks amazing, sounds like you're ripping sheets

Whether it's Mozart, Beethoven or The Beatles, they all (arguably) pale in comparison to just the right engine note for many auto enthusiasts. Petrolicious has found one of the absolute best with its latest focus on a 1972 Ferrari 312PB.
The 312PB is important for more than just its ability to sound like an automotive symphony. It was also the final purpose-built prototype racer of the era from Ferrari before the Prancing Horse put its entire focus into Formula One. Maranello went out with a bang, though. The 312PB's design is simplicity itself with just a modified wedge shape combined with the necessary scoops and ducting to keep its 12-cylinder engine at full tune. The car won a string of races and scored the 1972 championship. Although even if it had been a loser, the racecar likely would have been famous just for its wonderful exhaust note.
In the video, Petrolicious expertly balances its interview with owner Steven Read with wonderful cinematography and just letting the Ferrari sing around the Willow Springs track. Crank up the volume and scroll down to get a wonderful earful of this sonorous vintage racer.