1995 Ferrari 512m Testarossa Rosso Corsa Red/tan #60 Of 75 Serviced 9700 Miles on 2040-cars

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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

1962 Ferrari 250 GTO with $45M estimate most expensive car offered at auction

Not long after a 1963 Ferrari 250 GTO was sold for a staggering $70 million, another is coming up for sale. At RM Sotheby's Monterey sale in late August, a 1962 250 GTO carries a pre-auction estimate of more than $45 million. Reportedly all original 250 GTOs built between 1962 and 1964 have survived, and they are all worth serious money. This 250 GTO, chassis number 3413GT, started its life as a works car tested by American racer Phil Hill at the 1962 Targa Florio road race. The third one built in a 36-unit production run, the car won numerous races in the hands of its first private owner, Edoardo Lualdi-Gabardi, who won the Italian National GT championship with it. Later on, Gianni Bulgari of Bulgari jewelry fame continued to race the car, and miraculously it was never crashed, nor did it have to discontinue a race. Despite that, 3413GT received a new, Series II specification body by Carrozzeria Scaglietti in 1964. The Ferrari was last sold in 2000 for an already respectable $7 million, and it wasn't stowed away for two decades: it's been seen at countless classic events and vintage races. RM Sotheby's says the car has been maintained in "highly original" condition, and it will be interesting to see how it performs at the auction, compared to a previous 250 GTO auction record of $38 million in 2014. At the very least, 3413GT's estimate makes it the most valuable car ever put up for auction. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 1962 Ferrari 250 GTO auction Image Credit: RM Sotheby's Ferrari Auctions Car Buying Racing Vehicles Performance Classics RM Sotheby's ferrari 250 gto 1962 ferrari 250 gto ferrari auction

Drive inks 10-episode deal with NBC Sports Network

Today is a good day for Chris Harris, Mike Spinelli and Matt Farah, the hosts of the entertaining YouTube series Drive. The show has officially moved from the world of online video and become an actual, honest-to-goodness television show.
In addition to its YouTube exploits, which will continue, ten episodes of the show will air on the NBC Sports Network. The debut will run this Saturday, and coincide with NBCSN's coverage of the 2014 Monaco Grand Prix. From the sounds of it, this first episode should be unlike anything the trio could do on the Internet.
The team is going on a Top Gear-like trans-European adventure in a Mercedes-Benz SLS AMG Black Series, a Ferrari F12 and a McLaren 650S. The three will converge on Monaco, and explore the legendary atmosphere that surrounds the principality when the Formula One World Championship rolls into town.