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Despite early struggles, Ferrari F1 still has Mercedes in its sights

It would be an understatement to say that Ferrari has not had the opening to the 2016 Formula 1 season that it had hoped for. Having come in to the new campaign brazen about wanting a winning start, that Mercedes has taken all the poles and all race victories so far has come as a disappointment. There have been other headaches too – including reliability problems for both Kimi Raikkonen and Sebastian Vettel, and of course the points lost with the China/Russia incidents with Daniil Kvyat. But perhaps of more concern is that the trend of performance has not pointed towards a narrowing of the gap between Mercedes and Ferrari – as the Silver Arrows advantage seemed greater than it had been any point this season in Russia. So with the results against it, and it seemingly having no response in pace terms, the cynics are already suggesting that it is game over for Ferrari's 2016 title ambitions. But that is not how Maranello itself sees the situation: and it still has reason to believe not only that there is plenty to play for this season: but that it can take the fight to Mercedes. Pressure game Ferrari is well aware that it needs to quickly make up lost ground in both championship standings (Mercedes has more than double its point haul) and pace terms. But rather than be downbeat about what has happened, team principal Maurizio Arrivabene still senses opportunities: especially with Mercedes appearing to be on the edge in reliability terms. And it this area that he thinks needs to be exploited to give Ferrari the opening it needs. "If you have before you a team that has won four races out of four, you cannot but take note that they are very strong," he said after the Russian Grand Prix. "But if we look at what happened to [Lewis] Hamilton [with engine problems in qualifying], we see that they also have had reliability problems. "We must put pressure on them. That is our first goal. "All their problems have happened on a single car, while ours have happened on both. But there are still 17 races to go, that is something worth emphasising, so there time to make up the difference." Power battle Ferrari introduced an upgraded engine at the Russian Grand Prix that it hoped would lift it closer to Mercedes in the power stakes. But the weekend appeared to show that wasn't the case, with Mercedes' advantage on the Sochi circuit – the fourth most power-sensitive venue on the calendar – appearing bigger than ever.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Drunk driver launches $385,000 Ferrari off of cliff

A young man made the bad decision to get behind the wheel of his supercar after having too much to drink in Austin, TX. According to KTBC, the Austin Police and Fire Departments responded to a single vehicle crash just after 2 am on January 13. When first responders arrived on the scene, they discovered a mangled Ferrari 458 Italia at the bottom of a 50 foot ravine. Also in the ravine were three bruised, sheepish-looking drunks. Detective Mike Jennings of the Austin Police Department's DWI unit told KTBC that the trio was lucky to be alive. "They are lucky that we didn't have three people that were killed or injured more seriously than they were," Jennings told KTBC. Witnesses reported they spotted the Ferrari flying along the dark, windy road at speeds approaching 100 miles per hour before the driver lost control and balled the Ferarri up at the bottom of the ravine. The driver, James Allen of nearby Georgetown, TX, told APD officers that he'd only had two beers that night. Clearly not buying his explanation, APD arrested Allen for driving while intoxicated. "Anybody that has ever talked to intoxicated people, they always remember two beers, it's always the first one they had and the last one they had, it's everything in between, a lot of times they often forget," said Detective Jennings. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: KTBC Auto News Ferrari Driving Safety Performance austin austin texas