1988 Ferrari Testarossa Base Coupe 2-door 4.9l on 2040-cars

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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Weekly Recap: Aston Martin to add another sports car, new Lagonda sedan, EVs

Aston Martin will revamp and expand its lineup as part of a five-year plan laid out by the company's new executives. If it succeeds, the strategy will position Aston for growth as an independent automaker with a more stable future in its second century. Aston will replace all of the cars in its current lineup and add a fourth sports car to its stable. It currently has three: the DB9, Vanquish and Vantage. The unnamed sports car will be joined by a production version of the DBX concept – an all-wheel-drive electric car that treads near crossover territory – that was revealed at the Geneva Motor Show. Aston's electric strategy also includes a potential electric-powered Rapide. Eventually, Aston plans to build a new four-door Lagonda. Though Aston will diversify its portfolio and the range could expand to seven vehicles, it will limit production to around 7,000 units annually, said Aston Martin marketing and communications director Simon Sproule, who described the company's strategy in an interview with Autoblog. CEO Andy Palmer, who joined Aston last year from Infiniti, has also spoken recently about remaking the company for the future. EVs are a major part of Aston's future, Sproule stressed, because they allow the automaker to "balance" its portfolio. Aston is studying the feasibility of an electric Rapide and is working with an undisclosed engineering firm. It's likely to use a plug-in setup and would cost $200,000 to $250,000 or more. It could use either a rear-wheel or all-wheel-drive configuration. View 14 Photos "It's a study, but we're serious about it," Sproule said. He added for emphasis: "If not this, there will be an electric Aston Martin in the future." Aston has taken note of what Tesla has done with the brisk-driving Model S and decided that's the dynamic it wants for some of its own cars. Even though EVs don't emit the same sonorous note as a V12 – they're better than the alternative, Sproule said. "The sound of silence is much more preferable than the sound of a four-cylinder whining away under the hood of an Aston Martin," he said. Speaking of V12s, they're not going away. Aston will continue to make its own V12 engine, but will source its V8 from Mercedes-AMG (whose parent, Daimler, owns a small stake in Aston). While the V12 is sure to please the faithful, Aston admits EVs and the crossover-like DBX will rankle many. Sproule argues those are the moves that will keep Aston relevant.

Ferrari FXX K could get even more extreme Evoluzione version

Whenever a new Ferrari comes out – a mid-engined one especially – speculation begins to ramp up over how the boys in Maranello could make it even faster. When the 458 Italia was revealed, for example, focus immediately turned to what would become the 458 Speciale – just as the F430 begat the 430 Scuderia before it. Ditto LaFerrari, which was instantly projected to breed a new track variant, and that's exactly what we got with the debut of the FXX K in Abu Dhabi last month. And now that it's here, speculation is beginning to mount for an even more hardcore Evoluzione version. Look over the history of Ferrari's Corse Cliente version and you'll see the original Enzo-based FXX was followed by an FXX Evoluzione, and the subsequent 599XX bred a similarly enhanced 599XX Evoluzione. It would stand to reason, then, that an FXX K Evoluzione could be in the cards, but it won't come anytime soon. Speaking with Autocar, Ferrari test driver, former grand prix pilot and Le Mans winner Marc Gene said, "Right now, I think we cannot improve" on the FXX K, "but no doubt something will come up. I wouldn't be surprised if it happens, but it won't be in two years." Approximately three years separated the debut of the FXX and FXX Evo, but the 599XX was only out for a year or two before the 599XX Evoluzione came around. If and when a FXX K Evo does arrive, Gene figures it will focus more on weight reduction, efficiency and handling than on power. As it is, the FXX K already produces 1,035 horsepower, after all. Given the nature of the XX development program, however, owners of the FXX K can expect their track machine to get incrementally more advanced as the Prancing Horse marque uses the program to test new components.