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Ferrari to launch new model every year, keep production limited

You've no doubt perused the big news coming out of Fiat-Chrysler's headquarters in Auburn Hills, MI today. But at the end of the brand discussions, Sergio Marchionne spoke briefly about an incredibly important, low-volume part of the Fiat-Chrysler empire: Ferrari.
"You do need one of these cars in your driveway," Marchionne joked. And while other brand heads today lined out detailed plans for future product, Sergio's words about Ferrari's next five years were very simple, and very vague.
Marchionne confirmed that Ferrari will launch a new car every year between now and 2018. The cars will have a four-year lifecycle, after which, "M" versions will be produced, with a separate four-year cadence. No specific models were mentioned during Marchionne's presentation.

Autoblog Podcast #397

Episode #397 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Seyth Miersma talk about the leadership change at Ferrari, the Mercedes-AMG GT, and we give a report on the Long-Term Garage. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening!
Autoblog Podcast #397:
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Ferrari CEO could retire Friday letting Marchionne step in

Rumors once again suggest that current Ferrari CEO Amedeo Felisa plans to retire from the role. Anonymous insiders tell Bloomberg that the announcement could come as soon as April 15, with an announcement at the company's upcoming investors meeting. Sergio Marchionne is the favorite to become the new CEO, the unnamed sources claim. Felisa would step down as CEO after Ferrari nominates its new board of directors, according to Bloomberg. He would likely retain a seat on the board and could still do some work at the company. Felisa joined the sports car maker in 1990 as director of product development. He replaced Jean Todt as CEO in 2008. Marchionne is already Ferrari's chairman, and taking on the CEO role in addition would give him greater control over the brand's future. Bloomberg's insiders note that Marchionne's takeover isn't final yet, and someone else could conceivably get the role. The sweater-wearing exec has a clear view for Ferrari's future, though. He plans to increase volume to around 10,000 vehicles a year, but he's staunchly against building an SUV or an EV. If he takes control, expect him to work out a plan to increase the Prancing Horse's share price. At its October IPO, the stock started at $52 a share; today it opened at $41.24. Rumors about this shift have been swirling for months. For example, reports from Italian media in June 2015 suggested Felisa would retire as CEO. Subsequent rumors claimed Marchionne was the frontrunner to take over the position. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.